Woodlands, Texas - Everyone knows the sayings about business: "The customer is always right," "Time is money," and "Whatever is worth doing, is worth doing." Here's another list: "If you're not online, your business could suffer."

Online directories are a fantastic way to get your business online and visible when people are looking for local business information - from their desktop computer or smartphone.

The term used in today's business world is "Search Engine Optimization" or SEO. SEO is all about creating an online presence to get your business name as high as possible on search engine results pages for the products and services your business sells. The higher your website appears in search results, the more traffic will be directed to your website, which will generate more leads for your business.

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Surveys also show that most consumers don't consider specific company names when looking for local services or products. Managing information about your business through online directories means that your business can appear in searches even if you don't have a website. An online business directory profile can help potential customers find local business information about your company - where it is located, how to contact your company, and what products and services your company offers.

Even if you already have a website, you are actually only doing half of what you can do to get your name online and build your brand. Most online directories should include a link to your company's main page with your ad. This will result in more visits to your website. Every time someone clicks on your website, it counts as a vote for you and your business. This in turn increases your website's ranking, which means it appears more frequently on the "hit lists" of major search engines.

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The benefits of registering for an online directory listing include:
• Great way to save money - advertising is expensive so don't spend more, spend better. Online listings allow businesses to target a very select demographic based on geographic location.

• Hyperlocal - Hyperlocal sites focus on a specific geographic area, so listing a hyperlocal group means your ads are targeted at people who are most likely to become your customers. It's much easier to lose ads in large online shared directories. So try to find directories that focus on the most specific geographic locations.