Logo design trends will continue to build on what designers have studied in the last few years and, at the same time, focus on design in completely new, fresh, and appropriate directions for the new decade. Let's take a look at the main trends in logo design.
We look at the most current trends in logo design and forecast how the rapid adoption of digital technology will affect logo design trends for 2022.
The COVID-19 crisis has fundamentally changed how people interact with products and services and accelerate the transition to a digital approach. This sudden shift towards digital channels means that brands must react faster to changes and expectations.
In light of the pandemic, many brands have undergone a digital transformation. In contrast, others have used this time to their advantage and repositioned themselves by embracing design trends. Big brands like Google or Burger King have redesigned their logos to make them more relevant and fresh for this new era, while many others have pushed the creative boundaries to stand out from the competition.
This article will focus on the following major trends in logo design.
1. Minimalist Logos/Logo Design Trends.
As we are bombarded with information and visuals all day long, clarity and extreme simplicity are becoming increasingly important. Technology giants are moving away from original logo designs and introducing neutral, predictable, and almost identical logos. This organic process results from the fact that these companies operate in different markets, audiences, and platforms.
A simple and flat font such as sans serif ensures that logos can be scaled faster and better. Due to their neutrality, sans-serif logo designs are also much more appealing to a wider audience as they can be easily incorporated into a single brand image and identity. Given all this, it's no surprise that most brands prefer shared logos as they speak directly to the consumer: "We are clean, adaptable, and convenient."
Seeing as brand identity is less about logos and more about experiences, this message has now become widely understood. As digital technology plays an important role in our daily lives, brand identity is defined by the experiences we associate with it.
Consider how brand names become verbs we use in everyday conversations, so ask your logo creator
to pay attention to this when designing your logo.
2. Variable and adaptive logos.
Different logos/ Logo design trends.
Variable logos will remain among the current trends in logo design in 2021. Everyone considers a logo the most representative feature of a company, so why do some people use more than one? To this tricky question, you need to play smart. IBM Spectrum or Firefox are good examples.
They gather their - sometimes unrelated - individual products into a single family. They maintain consistency by keeping the most important part of the logo and changing the rest. This way, the memorable part (the idea) will remain intact, and you will have plenty of freedom to experiment.
Although there is a clever way to do it, we must be careful with these interchangeable logos. For example, many believe that Google needs to be more cautious when designing the new G Suite logos. The new logos incorporate the four Google colors to create a nice visual integrity. If we look at these logos one by one, they do look modern and neat. But these logos are used every day.
Numerous users click and tap on them many times a day. Since the new logos look very similar, it will take more time to open any Google app because you need to ensure you are running the right one. We have to provide in what context the logos will be used, and with a simple UX study, these inconveniences can be easily avoided. Logo design trend
3. Only symbols / Logo design trends.
The classic logo anatomy consists of a symbol and a logo working together as a unit. However, once a brand has become strong enough, it usually shuns the logo because everyone already knows the company name.
In other cases, brands have multiple versions of their logos, especially in the digital age. Sometimes a symbol is enough, and sometimes you need everything. Mailchimp recently redesigned its logo and added its famous mascot, Freddy. They can use it by itself as a symbol of any size (looks great in navigation or on a t-shirt), or they can write the company name. The animation with the winking champagne is an extra layer that adds to their friendly tone of voice.