As per the estimates from both Deloitte and Forrester, online shopping will break the ceiling this year. With the holiday season on the heels, online retail sales will penetrate 20.2% of the North American market, which is an unprecedented level of growth. Every category from beauty, health & wellness to consumer electronics and home furnishings will see a surge in demand. Hence, it is high time for retailers to pull up their socks and prepare well for the holiday season. Magento developersare continuously rolling out new updates and methods to ensure online merchants can meet customer’s expectations. Since there is a wave of online shoppers thronging to the digital storefronts to purchase products, the merchants need to take advantage of this situation. Our Magento Development team has the best set of solutions for novel businesses. Let us explore the various tools and extensions available at the disposal of merchants to maximize their growth opportunities.
Ease Of Browsing
Shopping experience relies heavily on the fact that merchants can gauge customer’s pathway. Hence, it is critical to define a set path that will encourage customers towards the sales funnel as they can explore products with ease. One of the significant advantages of Magento e-commerce is its category landing pages. As the name suggests, a category landing page groups your products in such a way that customers can easily access all the related products in one place. As a result, customers can have a good time exploring your website and buying products. The ease of shopping can entice customers to make frequent purchases and turn into a loyal customer. As a Magento Web Development Service provider, we have good knowledge of creating those category landing pages through Page Builder in Magento Commerce. It is an easy way to build category landing pages and enhance the shopping experience. You can also read Launching Your Home Decor Website With Magento E-commerce Development
Recommendation
Product recommendations can be a real game-changer for your business. When you suggest any add-on or a related product to your customers, it increases your cross-sell opportunities. Moreover, customers also feel delighted to choose from different products or complement their already existing choice with an add-on. Product recommendations are a great way to drive sales, and Magento provides a host of extensions to integrate into your web store. These integrations suggest related products based on the past purchase behavior of customers. Our Magento Development Services is inclusive of this technique to enable the comprehensive growth of your online business.
Communication
Online businesses do not have the option of face-to-face conversations with customers. Hence, it is vital to have a fastidious approach to communicate through a live chat feature. In this digital era, when everything depends on technology, having a pathway for fast communications with your customers to answer their queries or provide information on store policies is helpful. Magento marketplace has a host of extensions available to enable the live chat feature on your digital storefront. As a result, you can build meaningful relationships and enable round-the-clock support. You can also read Magento Ecommerce Development Trends to Follow in 2020
Security
Magento cares for its merchants and adds a layer of security to the digital storefront with its exclusive features. CAPTCHA and WEB APIs endpoints during order placement and payment information, respectively, are some of the elements to ensure a rich shopping experience. Magento scan tool is also a reliable tool to keep track of any irregularities and detect any security risk, malware, or potent threats to an online store. When you have these efficient tools for your perusal of the online store, you can always guarantee the best customer experience.
Wrapping Up!
Being prepared for the holiday season starts with strengthening your setup. Since the holida