When it comes to choosing an e-commerce platform, Magento has a lot to offer. The choice depends on your budget, customization needs, and business goals. Other options are Saleforce and Hybris, which are mid-market plus competitors. We spoke with Lieke Verspaandonk, EMEA marketing manager at dotdigital. She has five years of international experience in the e-commerce and tech industries.

A Magento eCommerce store requires a skilled developer. However, the system offers many out-of-the-box features. It also uses PHP frameworks and code libraries for universal accessibility. Furthermore, Magento provides extensive product management. It can manage over one million products. The flexibility of this ecommerce platform allows it to grow as your business grows. The community around Magento is extremely active. You can find forums, events, and agencies that are dedicated to helping you build and maintain a Magento store.

The development of Magento began when Rubin was a UCLA student. In magento sheffield , Rubin launched Varien with his friend Yoav Kutner. He intended the company to be a hobby to maintain his skills and get some experience. In 2007, the company won its first major contract and used the profits to fund his next venture: Magento. Today, more than a quarter billion dollars of goods are sold through Magento-based systems. In 2010, it accounted for 30 percent of the market.

In addition to building a Magento eCommerce store, you must also pay for hosting and domain registration. You should also consider hiring a developer to create your store. If you're not comfortable doing this yourself, Magento developers charge around $22,000 for a basic store. The cost of premium plugins and themes is usually higher and depends on your annual revenue. The cost of hosting a Magento eCommerce store depends on your business' size, number of products sold, and number of users.