The notion of decentralization has been very beneficial to people who did not want to distribute a hefty percentage cut from their transactions to middlemen or central authorities. This protocol has been welcomed well by the digital community. This allowed the decentralized platforms to experiment more and have paved the way for the creation of DeFi tokens. These DeFi tokens and smart contracts are said to be the backbone of any blockchain-based decentralized business in the digital space. The DeFi token may be the cornerstone of the business but without a proper marketing strategy, it is hard to elevate the business. In order to maximize the business, hiring a top-notch DeFi token marketing company will help you to elevate your business exposure.

DeFi Tokens - A Quick Walkthrough

DeFi tokens represent physical assets and services in a digitized manner. These tokens act as a decentralized application that has been introduced to replace certain centralized protocols on the platform. Their exceptional features are the primary reason for the effectiveness of decentralized platforms. DeFi tokens are highly flexible, they can be created on any blockchain platform. These DeFi tokens are classified as fungible tokens and non-fungible tokens.

Fungible Tokens
Fungible tokens are tokens that are built on the ERC-20 token standard. These tokens can be replaced and interchanged with tokens of the equivalent value.

Non-Fungible Tokens
Non-fungible tokens are highly flexible; they can be built on ERC-721, ERC-998, and ERC-1155 token standards. These tokens are unique in terms of possessing value for the asset. Thus, it cannot be replicated or interchanged to an equivalent token.

Conclusion

DeFi tokens are the future of the digital world. The main purpose of these tokens is to take the DeFi businesses to astonishing heights. But, they need to hire a top-tier DeFi token marketing company to uplift their business and make them stand out from the competition. A world-class marketing company has numerous marketing strategies that are ready to skyrocket your DeFi token business. Popular marketing strategies to improve your business exposure are Marketing & community management, Social media marketing, Website Development, Video marketing, Content marketing, Email, and newsletter marketing.