MS in Global Marketing Management

In a globalized world adjusting to the social and economic realities of a pandemic, commercial enterprises are quickly pivoting their global marketing strategies to ensure that, once the crisis is over, they are in the best position to grow. The Master of Science in Global Marketing Management (MSGMM) at Boston University’s Metropolitan College (MET) prepares you to excel within companies seeking qualified, creative decision-makers with the marketing and research expertise to combine proven techniques with innovative, and digital approaches to reach the international arena. Brands that are thriving, despite the pandemic, are solving immediate needs in people’s lives, providing information, services, and connection to their audiences, including individual consumers and commercial businesses. How do you create value for market players and global society in times of uncertainty? How do you respond to fast-changing, often unpredictable market trends around the world, while maintaining clear communication with diverse, well-informed, and highly digitalized consumers? How can you gather market data for international market selection and marketing strategy development? How do you make the maximum use of digital technologies and platforms? How can you navigate shifts in global marketing and content strategies? How should you reassess budget allocations, channel investments, as well as managing new remote work dynamics? These questions are the focus of the MS in Global Marketing Management at BU MET.To get more news about master Degree in Management, you can visit acem.sjtu.edu.cn official website.

Offered on campus and online, BU MET’s Global Marketing Management master’s program is designed to develop your understanding of international business, economics, market research, and culture; build your capabilities in qualitative and quantitative analysis; advance your understanding of the roles of digital platforms and social media in marketing strategies; and enable you to gather and analyze primary and secondary data for market selection. Along with a solid academic core in marketing, the program offers state-of-the-art courses in areas with a critical impact on the field—including ecommerce, digital marketing techniques, market research and data analysis, finance, project management, and product and service development.

Using business simulation, website design, and business analytics tools, you will enhance your understanding of market research, decision-making, and the advanced marketing techniques needed to excel in the global marketing field. Along with skills in critical and innovative thinking, communication, and project leadership, you will benefit from a well-rounded understanding of the cultural, financial, geopolitical, and international economics issues that affect activities and strategies related to international commerce and importing/exporting.

BU’s MS in Global Marketing Management curriculum qualifies you for a variety of competitive careers. Our graduates have job titles such as international marketing manager, international market research manager, international market research analyst, market research analyst, brand manager, customer development manager, consultant, marketing specialist, project manager, global brand specialist, production reporting manager, sales manager, customer service director, social media executive, marketing strategist, international trade specialist, graphic designer, and digital marketing specialist, among others.