Going to number one rebrand it and number two i'm going to label it um according to where i'm at right now in my professionalism and how i want my brand to look so now even though they still have somewhat of the same layout okay the product name changed because this is the new version the product name changed the design changed i'm going to turn this light down let me see if this will make hemp cream for pain it better it'll make it slightly better because i have more shimmer to it the design quickly changed right if you guys notice i have more metallics i figured out that hey this spout works better than a desktop you use less product the bottle color change because it's a pro line so pro or professional products need to make sure that they have a professional look if you guys notice.

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There's a lot more information on the bottles and they are cohesive in size whereas before they were not cohesive in size they look like two totally different two totally separate products so these are the reasons why i say you guys have to really pay attention to when you're launching a line what information you're giving out why you're giving it out your purpose for this product and to make sure that you have everything laid out the right way that's very important when you're launching a line because how you launch is going to build how you're going to go forward you want to have that momentum from the beginning and have the same momentum towards the middle and have the same momentum as you progress you won't hear me say towards the end because there is no end okay so that is um let me see if i can get this back up here okay there we go yeah you guys can see me good all right good so that is how product development works um you want to make sure that everything that you present yourself as it matches your brand because you have to think about no matter if your product is on a retail shelf or not you want.

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To think about your product as if it was on a retail shelf you want to think about your product as if it was on a retail shelf no matter if you're there now or later so we re recently actually changed the design of this bottle by simply changing the cap so the caps are no longer this black child proof cap when we originally thought of the child proof hemp cream for pain relief cap we said man this is going to keep the product out of the hands of children this is going to make the product more um not so easy to open but we also found out that it was not so easy to open regardless if you were an adult or a child we also wanted to step up our look to match our brand so we decided to change the cap to a gold brim shiny cap so now the goddess hair repair serum has a gold shiny cap the product and the value and the benefits are still 100 percent the same because this is our hero product