According to the latest report by IMARC Group, titled “Pan Masala Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” the pan masala market in India reached a value of INR 41,821 Crore in 2021. Looking forward, IMARC Group expects the Pan Masala Market in India to reach a value of INR 53,081.51 Crore in 2027, exhibiting at a CAGR of 3.88% during the forecast period (2022-2027).

Pan masala represents a mixture of areca, cardamom, catechu, slaked lime, natural perfuming materials, and flavoring agents consumed to provide fresh breath and remove the foul odor of the mouth. In addition to this, it assists in improving digestion after the consumption of spicy meals. Furthermore, pan masala is commonly available in various flavors that cater to the individual tastes and preferences of consumers across the rural and urban parts of India.

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Indian Pan Masala Market Trends:

The widespread product adoption as a mouth freshener is primarily driving the India pan masala market. Additionally, the growing consumer awareness towards the adverse effects of tobacco products is augmenting the utilization of plain or flavored pan masala, which is further stimulating the market growth. Besides this, the development of flexible, convenient, and cost-efficient packaging solutions, including pouches or sachets that are produced by using environment-friendly paper foil to ensure longer shelf-life while retaining the aromatic fragrance of pan masala is acting as another significant growth-inducing factor. Moreover, the rising investments by the leading manufacturers in aggressive promotional activities and celebrity endorsements to expand their product portfolio are propelling the demand for pan masala in India. Apart from this, the introduction of numerous innovative variants, such as those with sugar-coated fennel seeds, chocolate, cardamom, saffron, gulkand, silver-coated betel nuts, etc., is anticipated to fuel the India pan masala market over the forecasted period. 

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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Key Market Segmentation:

 Our report has categorized the market based on type, price and packaging.

Breakup by Type:

• Pan Masala with Tobacco
• Plain
• Flavored
• Others

Breakup by Price:

• Premium
• Non-Premium

Breakup by Packaging:

• Pouch
• Cans
• Others

Regional Insights:

• Uttar Pradesh
• Bihar
• Maharashtra
• Madhya Pradesh
• Odisha
• Jharkhand
• Delhi
• Others

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Key highlights of the report:                                                           

• Market Performance (2016-2021)
• Market Outlook (2022-2027)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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