"PPC advertising, or pay-per-click advertising, is a digital advertising model that allows advertisers to pay a fee each time a user clicks on one of their ads. These ads are typically displayed on search engine results pages (SERPs), social media platforms, or other websites, and can be targeted to specific audiences based on factors like location, demographics, interests, and behavior.

Advertisers bid on specific keywords or phrases that are relevant to their product or service, and then create ads that are displayed when users search for those keywords. The cost of the ad is based on the bid, but advertisers only pay when someone actually clicks on their ad. This allows them to target highly specific audiences while staying within their budget.

PPC advertising can be highly effective for generating leads, driving traffic to a website, and increasing sales. However, it requires careful planning and management to ensure that the right keywords are chosen, the ads are properly designed, and the campaigns are optimized for maximum ROI. Companies can either manage their PPC campaigns in-house or work with an external agency to create and optimize their ads."

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