When manufacturers first consider a product, they often discount the issue of packaging. They seem to think such decisions can wait until the product is ready for production. In many cases this may be true. However, some thought must go into packaging very early in the design process; because if a product requires custom packaging or shrink wrappings this could play a vital role in the budgeting and marketing of that product.

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Let us face it, as consumers we love custom packaging. Something unique and individual that helps pull us into the world of that product. And there is something strangely wonderful about shrink wrappings. It conveys that valuable message: This product was made for you and no one else. And ripping that shrink wrapping makes us truly take ownership of the product.

However, as much as we as consumers may like these things, we as business people understand that custom packaging and even shrink wrappings bring with them unique costs that must be evaluated. Custom packaging may require the use of industrial designers, it may require extra rounds of testing; and shrinking wrappings involve an extra layer of costs which may not be required on all products.

Custom packaging may also present storage and shipping problems. A custom package may not be as easy stacked on a warehouse floor, or as easily prepared for shipping. And although custom packaging often attracts consumers, it may do the opposite. For this reason, your product may need to go through focus group testing on the custom packaging alone. Another cost.

But, on the other hand, we all know a square box can be dull; and we all know that products without shrink wrappings look "cheaper" to many consumers. So where does that leave us?

It leaves us where we often find ourselves when faced with any business decision. It leaves us forced to weigh our options. However, we think there are series of questions you might consider which can help you weigh your options in smart and efficient manner.

In regards to custom packaging, ask yourself these questions: Is your product unique? Does your product require some special understanding or explanation? Does your product appeal to an upscale market? If you answered "yes" to any or all of these questions, then we feel that custom packaging should be considered. Unique products, products which require special explanation, or Click here upscale products can benefit from custom packaging.

In regards to shrink wrappings, ask yourself these questions: Is the product perishable or viewed as perishable? Could handling the product by others easily damage it? And does cleanness or sterility play a role in the use of your product? Again, a "yes" answer to any of these questions means you should at least consider the use of shrink wrappings.

We hope this brief article has helped you get a handle on some of the issues you need to confront when making packaging decisions. Custom packing and shrink wrappings can add value and appeal to your product, but they come with a unique set of costs. Only by properly examining your product and its customer base will you be able to determine if your product is worth this additional expense.

You may be quite happy with packing your goods into standard cardboard boxes and shipping them out to your customers via a parcel courier. Nearly all companies do this and its particularly true of smaller companies. Also companies that have experienced some growth since they first started out, may still be using the same packaging methods as they did at the start, which may no longer be cost effective.

However if you stop for a minute and look at your packaging in more detail, it may prompt such questions as "If these boxes were just 3 cm smaller, then we could fit another row of boxes in the delivery van". If you stop and look at your packaging, you may well find that whilst it does the job, it is not actually the ideal size.

Now have you considered looking into buying customised packaging for shipping your packages?

Initially you may think, "It is not for us, as it will be too expensive". An easy conclusion to jump to, but have you actually gone and got any costings? It costs nothing other than some of your time to go out and get some quotes. So why not go and do just that?

With modern packaging manufacturing techniques, the price of even small runs of custom made packaging can be far less than you think, and if they enable you to fit another row of cardboard boxes in your delivery van, then you have just reduced your delivery costs.

Custom packaging can also help you fit more stock in the same space in your warehouse. So why not look in to customized packaging today?