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Selling Real Estate in a Changing Market


The real estate market is cooling, meaning many people will receive less money for their houses after taking longer to sell them. Staging professionals want to alter that for agents who understand the value of this service for their listings. Homes that have been staged sell three times quicker on average than homes that have not been produced, and they sell for up to 15% more than the asking price of an average home. Unlike interior decorating and re-design, the staging process depersonalizes a house and broadens its appeal to buyers by maximizing room and lifestyle selling.To know What to consider when selling Home, click here

Staging professionals have received specialized training to help house sellers and real estate agents. They provide a service that benefits this business through their understanding of the Canadian market. Home staging is a popular subject among viewers of design shows like "Designed to Sell." Homeowners can see the results of the staging process, such as numerous offers that are higher than the asking price within days of an open house. They can also see that major renovations requiring significant time and money are not needed to obtain top dollar for a property.

According to real estate reality, most homes are not equipped for a competitive market. Every day, agents must inform sellers that their house requires repairs to obtain the best price in cities such as Calgary. Reluctance, to be honest with the vendor can result in lower offers and extended market times, which is not ideal for the listing agent or the seller. Stagers have the expertise to assist sellers diplomatically in preparing their homes for today's discerning buyers.

The media is assisting in spreading the message by airing design shows geared directly toward selling homes. Recent polls questioned how much they would spend preparing their homes for sale. More than half would spend up to $2000, and more than a third would spend up to $5000 to sell their house fast and get a better return on their investment. Even the highest-producing agent will concur that this type of investment is less expensive than a price reduction, which can send the message that the seller is desperate to sell.

However, the money must be spent carefully to get the most bang for your buck. For example, do real estate brokers always know which colors sell and which don't? Or the finest furniture arrangement for creating the illusion of space in even the smallest living room or main bedroom? Or, in the shortest amount of time, how to transform the worst house on the block into the best one presented to the buyer? Many people may be surprised by the responses.

And what about those empty houses? They sell 84% faster if correctly furnished and showcased to sell the lifestyle desired by the prospective new owner. A professional stager certified and trained to make the home more appealing to buyers can complete this transformation in less than three days for a low investment. Stagers do not renovate, decorate, or design homes but work with agents and sellers to develop a marketing plan.

They have an established color palette to work with that has a lot of buyer appeal. They can offer low-cost furnishing and accessory rentals to help showcase areas in new ways. Finally, they can give homeowners options to make their homes appear good, better, or best based on their budget, timeline, and the home seller's preferences.

Agents can benefit from seminars that show the impact of a buyer-ready home. In addition, these workshops can provide agents with self-help tips and tricks and criteria for selecting a staging expert as part of an integrated real estate sales support team.

The homeowner hires the stager directly and presents them as a resource for obtaining the best price in the shortest period. This recommendation can increase the value of an agent's services because the seller believes their listing is getting complete-service treatment. Furthermore, the listing receives a professional appearance and publicity on another national real estate website. As a result, the house seller feels taken care of while not requiring additional time from a busy agent.

Staging, or preparing a house for sale, works--and it works very well. It is yet another marketing tool in the arsenal of the best-selling agent. Consider having your sellers consult an expert stager about staging one of your listings. It is an essential business advantage because your competitors are already doing it! Right now, staging is the answer to obtaining the price sellers want for their homes in Canada.

Catherine Christensen is a stager for Designs of the World in Calgary, Alberta, Canada. She has a background in the design of historical sites and how used those sites actual people used those sites. In addition, Catherine has a staging certification, which gives her specializedtraining to help house sellers and agents understand the Canadian real estate market. This is the answer to having your home designed to sell quickly and for more money!

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