when it is using one, its SEO service, has zero control over what appears searching engine results. However, this is not usually the case. Often, you or your SEO service can have an immediate impact on se results by monitoring your competitors and reporting them to the major search engines when the SEO techniques applied to their site fall outside what's popularly known as ethical SEO. (Please remember seo services that while I feel that the word "ethical" is tossed around too often, "ethical SEO" has transformed into the standard phrase to describe white hat techniques, and so it is the phrase I take advantage of through the article.)



To start with, let's define competitors. Virtually every company has at the least a handful of other programs so it considers to be primary competitors--the ones that sell the same products and services, which can be of similar size, and so on. It is essential that the SEO efforts (or lack thereof) of those competitors, whether they're using ethical SEO techniques or not, be monitored on a routine basis. If they've not hired an SEO service of their very own, or if they have not started doing SEO in-house at all, you may have satisfaction understanding that the utilization of this channel, for the minute, is yours. If your competitors begin an SEO campaign, with or lacking any outside SEO service, you can learn much about their sales and marketing tactics by evaluating the keyphrases which they target. And you can even investigate whether they're using ethical SEO practices in their campaign.







It's vital that you remember that it is unlikely that searchers are going to decide only between you and the principal competitors you have listed. They are going to consider any business that matches their unique needs and that appears for their search term. This is why your criteria for a competitor online should broaden to encompass any business that provides products or services like yours that outranks you for all of your targeted keyphrases. If your seo services
in-house staff or your SEO service not only continually monitors your search engine positions but in addition analyzes the companies that appear above you searching results, you can often identify forward-looking competitors that you had been previously unaware--your primary competitors of tomorrow.



This brings us to the main element dilemma of ethical SEO. Se optimization remains a really new concept to many companies. Even the most respected companies could make mistakes in this arena, either by choosing the incorrect SEO service, or by trying to avoid hiring an SEO service altogether by bringing it in house with well-intentioned but unqualified people. For example, BMW's German site was recently removed temporarily from the Google index for using doorway pages--something that's not considered an ethical SEO practice. It stands to reason your competitors may also be not immune to violations.