Does your content business strategy include a marketing whitepaper? If not here's a new product just for you! Marketing whitepapers can have a huge impact on the amount of traffic you generate for your website and the number of leads you attract. Your white paper should not only attract potential customers, readers should also be approached in terms of its usefulness. An informed and resourceful person can do amazing things to add value to your marketing efforts. Your main goal is to develop a white paper with the sole purpose of understanding your customers and distributing what they find useful. It can't be too big, your top priority is to make white paper as high quality as possible, and then focus your efforts on search engine optimization. This is a two-way street when it comes to SEO on white paper, the inclusion of SEO strategy in your white paper will increase your reach, and on the contrary detailed white paper helps your overall website ranking, if it is a win-win situation. That's right!
Use social media and newsletters to promote white papers with your blog and make sure they are popular enough. The homepage properties should be used optimally to provide visibility to the content you want to promote. Also, good SEO practice always works call to action in the headlines. Here is an example of how Oracle is promoting its landing page on white paper:
Transform more complex aspects of your white paper into infographics for a better reader experience. Well done infographics can increase your audience %%%. Tweet! Search engines opt for more user-friendly infographics; Google Trends data shows an increase in visitor engagement for content that includes infographics. One of the best ways to promote your white paper is to include your infographic as an ad template to get more templates and more downloads. Here are some examples of infographics that can increase the visibility of your website.
Create attractive and user-friendly landing pages with personalized text, including targeted keywords. Use these pages to help your readers understand. Use simple but non-intervention forms to request general information. Based on the data collected, you can analyze your list of keywords that are appropriate for your niche audience. Make sure the internal links on these landing pages are well mapped for indexing and include external link links as well as other relevant industry white documents and social media post buttons to increase authority. So deck land makes landing pages.
Customize your title and text
Identify highly ranked keywords on Google for a title and add them to your title and text. Don't overdo it, too many emails will be considered spam and can sort you out negatively. The images used should also be customized, including reducing file sizes, naming appropriately, and ensuring that their captions contain keywords for better indexing by search engines.
Write a clear summary
Include keyword summaries in your whitepaper and use it as a preview of your whitepaper on landing pages, social media posts, or newsletters. An official and binding resume not only interests your readers, but it also helps in search engine marketing to increase the relevance of your websites to the topics you are striving for.
Suitable for mobile devices
If your white paper is only optimized for PC viewing, it can be frustrating for your mobile audience. Text will be displaced, and fonts and images will not be in sync. Google's 2015 update clearly states that their algorithm will prioritize mobile optimized sites and not penalize them. Optimizing your website for mobile devices is an absolute priority.
Keep in mind that prioritizing your readers with a few SEO tweaks automatically determines good search engine rankings. Your SEO strategy can only value the quality and value your white paper can provide. Quality helps increase the number of shares on social media sites.