Although, Snapchat adds value to the trends of the video but they are so limited because videos disappear after sometimes. This element brings break-up of Snapchat with many B2B marketers I have observed.
Behind the scenes action.One of the best things that is a crucial aspect of Snapchat is that it's not the place for any slick content. Snapchat is all about keeping it real, and it's an excellent opportunity for you to get used to presenting your nonprofit in a genuine way to your audiences. If you can come across as authentic on Snapchat, you can easily translate this skill to the other social media platforms, including Facebook. Snaps are all about video, fun and a behind the scenes looks and this is an excellent platform to practice the art of keeping it real and light, which is vital to capturing the attention of young users.
What are a few of the best tips to become successful on Snapchat?
Daily snaps. In today's world, where there is so much information reaching the eyes of people, you have to be on Snapchat every day. Not only will this practice get you comfortable using the platform, but it will also help you keep your brand top of mind for Snapchat users.
Appreciate disappearing content. One of the best innovations, which has been copied by Facebook, is disappearing content because it creates a sense of urgency. When you post snaps on Snapchat, create a series that can be used for your fundraiser with content that will help drive the need to act.
Be creative with Snapchat stories. The stories feature allows you to compile is Snapchat down
snaps as they were taken and provide audiences a linear "story" progression or arc. This is a handy tool you can use to tell something like "a day in the life" or some other programmatic sequence, which will help you get attention.
Snapchat allows brands to sponsor ads, lenses or geofilters. This will enable you to create ten-second clips, augmented reality through the lens, or filters that can only be used in specific geographic locations. All of these creative and fun tools and opportunities allow you to promote your brand and the work your nonprofit does in your community.
The first step that you should do is to get on this platform. Regardless if you are planning to use it for your digital marketing strategies as of now, you should still sign up now. This way, you have already reserved a username for your business and accessing it will be easy when your marketing plan change soon.
When it comes to promoting your Snapchat account, your website is a spot with high visibility. This makes it easier for your customers to find your account on Snapchat and know the benefits. To make it more effective, it would be ideal to ask them to send you their snaps too. This way, they will feel that they are valued and the exchange will not be just one way.
On the social media accounts that you are maintaining such as Twitter, Facebook and Instagram, you can also promote your account on Snapchat. The result may take longer to come, but it will be a great one. Those who will follow you to your Snapchat account are those who are interested in interacting with you and your business. Just post your Snapchat contents there and wait for the result.
Niche websites and forums are great spots to promote your Snapchat account too. Promoting here is just like the same with how you do it in your social media accounts and website. Just make sure that the name you tell them are accurate. If you can offer some reward for following you, you can also try that.
Find a famous social media personality that you can collaborate with for your business. Find someone who has the capability to draw more traffic to your Snapchat account and convert the traffic to become followers.
In Snapchat, the contents do not last long. With that, people who found interesting contents in it immediately tell their friends about is so as they will not miss the chance of seeing it themselves. Thus, a good Snapchat content goes viral through the word of mouth even when no one think of it that way.
In the social media-marketing world, Snapchat may be new. In obtaining your followers here, you are required to be creative. It is very different with other platforms, as it does not offer ways to gain that following you want. Through following these tips though, building that dream following for your Snapchat account will be easy. All you need to do is put some effort to it and be patient with waiting for the excellent result they can provide for you
Another great way of increasing your Snapchat followers is to use email marketing. Email marketing still works wonders for businesses. Segment your customers by date of birth, age, location or last date of purchase and send them targeted email blast sharing your Snapchat code and asking them to add you. You can even add the Snapchat logo beside other social platform logos like Facebook and Twitter with a link to personalized URL.