For many companies, selling online has gone from being a luxury to being a necessity. The same is true of the discipline that empowers them to sell online: Search Engine Optimization (SEO). For the average business professional, SEO's increased complexity can pose a nagging question: which optimization strategies work best for which market spaces? Different SEO firms give different answers, but they agree that certain strategies can benefit any business that sells online. If you are interested in the essential building blocks of a strong optimization campaign, look no further than the services below:

Website Development

Using keyword strategies to optimize a website that doesn't compel visitors to buy something is beside the point. That is why professional SEO services set the stage for an SEO campaign by developing the customer's website. Of particular concern are developing an aesthetic that syncs with the customer's image, ensuring that copywriting meets professional standards, developing effective calls to action, and reducing the steps that customers take to buy more about the author.

Most optimization strategies focus on getting visitors to the website. But once they get there, the website should lead them to take the desired action.

Web Videos

The importance of web videos to SEO campaigns mirrors their importance to consumers. Web statistics show that between 2009 and 2010, the number of consumers who watched videos on ecommerce sites surged by 40 percent, and that shoppers who watched a video on a retail website were 64 percent more likely to buy something.

Web videos have a broad range of quality. The kind of videos that you want for SEO are strategically scripted and shot by a professional videographer. Webmercials for YouTube, corporate spokesperson videos, how-to videos, and customer testimonial videos are examples of videos that can drive website conversions.