With the world getting busier day by day, the importance of the role of social media networking is increasing at a rapid speed. People today favor being in touch with others online with the help of Social sites mostly rather than meeting someone face to face, chatting over the phone, or sending mails. The ancient and traditional methods of sending good wishes and passing information through letters in the post have been replaced almost completely by e-mail services. In fact, in very informal matters, one today loves tweeting or scraping one instead of writing a very formal e-mail.

The various means of social media networking that are like prevailing everywhere and with everybody today are Digg, Twitter, Facebook, and Linked in, etc. What one needs to do is simply register with these social sites and then get connected with all his friends. The members, in most of these sites, can get in constant touch with their friends and can send fast messages easily. Writing a few words in the scrapbook or the wall of one friend is enough in the name of sending messages. The three most important aspects that are related to this trend are:

Creating a kind of awareness among the members of a group or that of the whole registered members of a particular site towards any current issue is easy. These social sites have several advantages over the means of communication nowadays. People, mostly, youngsters use to be in constant touch with each other through these sites, and hence, connecting more than one person at one go gets easier.

Promoting a message or a particular product gets easier through such sites. So, the demands of the advertisements published here are more.

Everybody irrespective of any boundary or cast owns the right to express their opinions and do the required modifications in the respective account/s in these sites.

The concept of Social media networking has gained such huge popularity today that the scopes of this service are growing higher every day. Even people are seen to be getting this marketing training and in fact, books on the same too are out in the market for the interested people. Marketing through these sites is becoming a trend in every business having either a blog or a website or even an email ID.