Soft touch Polyurethane Coatings Market: Overview

Soft touch polyurethane coatings are a key category of soft touch coatings made using polyurethane dispersions. Waterborne or ultraviolet (UV)-cured systems and solvent-borne polyurethane systems are being formulated with a wide range of resin systems to meet the diverse end-use requirement characteristics of soft touch polyurethane coatings market. The soft-touch feeling or the haptic effect that these coating systems impart to substrates is the key proposition of the demand in diverse applications.

Formulators are also conscious about the coming out with a combination of the haptic effect with the desired mechanical performance characteristics of end-use industries. Prominently emerging uses are in consumer electronics, appliances, automotive interiors, and cosmetic packaging, where the soft touch polyurethane coatings market increasingly meet to need the sensory perceptions of consumers. An example of the use of these coatings is on plastic surface when they are needed too impart agreeable tactile sensations to consumers of plastic products.

Key product categories are water-based and solvent based, and in coming years the later has gathered steam among end users in the soft touch polyurethane coatings market.

Soft touch Polyurethane Coatings Market: Key Trends

The drive for soft touch polyurethane coatings market is on the back of the increasing consume trend of soft-touch feeling for products in a wide spectrum of industries. In consumer markets of today, this trend of aesthetics—color combination, tactile feeling, and sheen–is being much celebrated, expanding the canvas for stakeholders in the soft touch polyurethane coatings market. In essence, soft-touch coating systems offer rich feeling to consumers and can prevent hand slippages. The adoption of coating systems for imparting plastics an attractive look has spurred uptake of soft touch polyurethane coatings in the industry. Especially what drives their adoption is the demand for coating system that can endow plastic surfaces with leather-like texture at cost-effectively.

A huge revenue prospect for players in the soft touch polyurethane coatings market comes from the automotive industry where these coatings are used in the interiors to impart statistics. One of the key trends spurring opportunity generation in the soft touch polyurethane coatings market is the demand for coatings with set of attractive mechanical characteristics. These have thus become popularly used in electronics appliances to make them scratch resistant and save them from other mechanical assault. The growing traction of UV-curing systems has expanded the avenue for players in the soft touch polyurethane coatings market.

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Soft touch Polyurethane Coatings Market: Competitive Analysis and Key Developments

Globally prominent resin manufacturers and coating formulators have stood to the challenge of unveiling resin systems that can combine haptic and mechanical characteristics especially for consumer markets. Players such as BASF and The Sherwin-Williams Company are employing material scientists to capture the trend of soft-touch feeling in variety of substrates. End-use industries are on the other hand are leveraging the strength of state-of-the-art coating application technologies and methods to stay ahead in the curve.

Numerous companies and paint formulators who intend to maintain a steady hold in the soft touch polyurethane coatings market. Aspiring coating companies are keen on coming out with unique combinations of chemical resistance, scratch resistance, thermal stability, durability, weathering, and ease of application, and are accelerating their research activities in resin systems.

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Soft touch Polyurethane Coatings Market: Regional Assessment

The study offers a detailed evaluation of the regulatory landscape and end-use industry trends that shape the consumer preferences and demand dynamic in the soft touch polyurethane coatings market. Geographically, Asia Pacific and Europe are emerging as hotbed of opportunities in the global landscape. Several players in recent years have shifted their attention to these economies. North America has presented several lucrative avenues to paint and coating formulators over the past several years, making the region a highly lucrative in the global soft touch polyurethane coatings market.

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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.