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Viral Content

What Is Viral Content?
Viral content is online content that achieves a high level of awareness due to shares and exposure on social media networks
news websites. aggregators. email newsletters and search engines :

Why Is Viral Content Important?
A single piece of viral content can generate significant amounts of brand awareness and traffic to your website:

And because most of the traffic that you get comes from social shares, viral content is relatively cheap compared to paid ads:

But there’s a catch:
Viral content is tough to pull off.
In fact, a content marketing study that we recently ran discovered that a small percentage of content (called “Power Posts”) drive most social sharing:

In other words: most content gets virtually zero shares. But a few top performers tend to dominate.
So how do you get your content to go viral? Check out these best practices.

Best Practices
Focus On Trending Topics
When it comes to viral content, your topic is KEY.

Specifically, you want to create your content around a topic that’s blowing up. That way, you can ride the wave.
And the best way to find growing topics? Google Trends.
All you need to do is type in the topic you want to write about:

If not, you probably want to go with a different topic.

Write Viral Headlines :
When someone sees your content getting shared on Twitter, Facebook and other social sites, your title is what ultimately pushes them to click.
So while your content itself is super important, your title can make or break how your post does.
According to research by Conductor, headlines with numbers are 36% more likely to generate clicks.

The text in the brackets let readers know that my post is up-to-date.

Create Captivating Introductions :
If you want to create a viral post, it’s easy to overlook your introduction.
That said: people only read about 28% of a blog post. So if you want your post to go viral, you need to hook readers fast.
Which means your intro should be compelling and interesting.
Besides that, you might also want to try using short sentences.
Dr. John Morkes found that short sentences boosted content readability by 58%.

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Comment by Marintalensa on November 24, 2020 at 9:55am


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