Product development and technological innovations, requirement for ash-less and smokeless vaping, and focus on health awareness will drive the U.K. e-cigarette market during the forecast period (2019–2024) at a CAGR of 19.6%. At this rate, the market will increase its size from $2.0 billion in 2018 to $6.4 billion by 2024. Currently, the market is observing the trends of the introduction of several flavors and fragrances, investment on research and development (R&D) of vaping technologies, and change in lifestyle preference.

Technological advancements in vaping products are one of the key factors that will drive the U.K. e-cigarette market growth during the forecast period. Moreover, tobacco manufacturers are also focusing on the development of novel technology to gain an edge over their competitors. Major players in the industry are introducing various innovative products that help in expanding their presence in emerging markets. Furthermore, the launch of advanced e-cigarette products is projected to fuel market growth in the coming years.

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Additionally, the introduction of new flavors and fragrances by vendors will fuel the demand for e-cigarettes in the U.K. during the forecast period. These vendors offer flavors such as bubble gum, menthol, cola, mint, chocolate, and fusion of other substances and flavoring substances that attract customers. Due to this, the country is showing a positive shift toward flavored e-cigarettes. Moreover, increasing investments on R&D to innovate new products is driving the U.K. e-cigarette market growth.

Moreover, rising awareness regarding harmful effects of tobacco smoking will drive the U.K. e-cigarette market growth in coming years. Due to the surging awareness, the customers are quitting tobacco cigarettes and adopting vape products. Cancer is one of the key diseases caused by tobacco smoking that is affecting a large number of people in the country. Adoption of e-cigarette almost eliminates the risk of cancer and prevents the consumption of toxic chemicals that are present in traditional cigarettes.