The AR / VR based digital marketing service providers in healthcare sector

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Key Market Insights
 Presently, more than 120 companies claim to offer AR / VR and affiliated digital marketing services to the global healthcare industry
 In the last five years, several companies have entered this domain, offering app development and video / content generation services, through the use of both AR and VR technologies
 Majority of the companies engaged in this field are based in developing regions; the market landscape is characterized by the presence of small and mid-sized firms
 In order to achieve a competitive edge, companies are putting in significant efforts to expand their capabilities and enhance their respective service portfolios
 Big pharma players have also invested significantly in various digital marketing and patient / physician training based initiatives through the use of AR / VR technologies
 Given the growing popularity of AR / VR based marketing tools, various therapy developers are likely to forge alliances with AR / VR service providers in the foreseen future
 Owing to the anticipated rate of adoption of AR / VR based technologies in the healthcare industry, the digital marketing service providers market is likely to grow at an annualized growth rate of ~30%, over the next decade

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Table of Contents

1. PREFACE
1.1. Scope of the Report
1.2. Research Methodology
1.3. Chapter Outlines

2. EXECUTIVE SUMMARY

3. INTRODUCTION
3.1. Chapter Overview
3.2. Key Challenges in Pharmaceutical Marketing
3.2.1. Need for Product Differentiation
3.2.2. Growing Demand for Patient Centric Healthcare
3.2.3. Lack of Standard Performance Metrics
3.2.4. Need for Scientific Communication
3.3. Importance of Digital Marketing
3.4. Popular Digital Marketing Strategies
3.4.1. Social Media Marketing
3.4.2. Content Marketing Strategy
3.4.3. Marketing Automation
3.4.4. Search Engine Optimization and Marketing
3.4.5. Artificial Intelligence based Marketing

3.5. Use of Augmented Reality and Virtual Reality (AR / VR) in
Pharmaceutical Digital Marketing
3.6. Growth Constraints in AR / VR Industry
3.7. Future Perspectives

4. AR / VR BASED HEALTHCARE DIGITAL MARKETING COMPANIES: CURRENT MARKET LANDSCAPE
4.1. Chapter Overview
4.2. Digital Marketing in Pharmaceutical Industry: Overall Market Landscape
4.2.1. Analysis by Type of Technology
4.2.2. Analysis by AR / VR based Services Offered
4.2.3. Analysis by Type of Digital Marketing Services Offered
4.2.4. Analysis by Secondary Marketing Services Offered
4.2.5. Analysis by Year of Establishment
4.2.6. Analysis by Company Size
4.2.7. Analysis by Geographical Location

5. COMPANY COMPETITIVENESS ANALYSIS
5.1. Chapter Overview
5.2. Methodology and Key Parameters
5.2.1. Competitiveness Analysis: AR / VR based Digital Marketing
Service Providers based in North America
5.2.2. Competitiveness Analysis: AR / VR based Digital Marketing
Service Providers based in Europe
5.2.3. Competitiveness Analysis: AR / VR based Digital Marketing
Service Providers based in Asia-Pacific

6. COMPANY PROFILES
6.1. Chapter Overview

6.2. ARworks
6.2.1. Company Overview
6.2.2. Recent Developments and Future Outlook

6.3. CG Life
6.3.1. Company Overview
6.3.2. Recent Developments and Future Outlook

6.4. CubeZoo
6.4.1. Company Overview
6.4.2. Recent Developments and Future Outlook

6. 5. Impact XM
6. 5.1. Company Overview
6. 5.2. Recent Developments and Future Outlook

6.6. INVIVO Communications
6.6.1. Company overview
6.6.2. Recent Developments and Future Outlook

6.7. Mindgrub
6.7.1. Company Overview
6.7.2. Recent Developments and Future Outlook

6.8. Mirum
6.8.1. Company Overview
6.8.2. Recent Developments and Future Outlook

6.9. PIXACORE
6.9.1. Company Overview
6.9.2. Recent Developments and Future Outlook

6.10. Quast Media
6.10.1. Company Overview
6.10.2. Recent Developments and Future Outlook

6.11. Random42
6.11.1. Company Overview
6.11.2. Recent Developments and Future Outlook

6.12. Tipping Point Media
6.12.1. Company Overview
6.12.2. Recent Developments and Future Outlook

6.13. vStream
6.13.1. Company Overview
6.13.2. Recent Developments and Future Outlook

7. POTENTIAL STRATEGIC PARTNERS
7.1. Chapter Overview
7.2. Scope and Methodology
7.3. Potential Strategic Partners for Digital Marketing Companies
7.3.1. Most Likely Partners
7.3.2. Likely Partners
7.3.3. Less Likely Partners
7.3.4. Least Likely Partners

8. DIGITAL MARKETING RELATED INITIATIVES OF BIG
PHARMA PLAYERS
8.1. Chapter Overview
8.1.1. Analysis by Year
8.1.2. Analysis by Type of Initiative
8.1.3. Analysis by Type of Application Area
8.1.4. Analysis by Type of Solution
8.1.5. Leading Players: Analysis by Number of Initiatives
8.1.6. Leading Partners: Analysis by Number of Initiatives

9. CASE STUDY
9.1. Chapter Overview

9.2. Narola Infotech for Zocular
9.2.1. Narola Infotech
9.2.2. Zocular
9.2.3. Business Needs
9.2.4. Objectives Achieved and Solutions Provided

9.3. Viscira for Actelion
9.3.1. Viscira
9.3.2. Actelion
9.3.3. Business Needs
9.3.4. Objectives Achieved and Solutions Provided
9.4. SoftCover VR for LifeLabs
9.4.1. SoftCover VR
9.4.2. LifeLabs
9.4.3. Business Needs
9.4.4. Objectives Achieved and Solutions Provided

9.5. Virtual Reality Ireland for MISA
9.5.1. Virtual Reality Ireland
9.5.2. MISA
9.5.3. Business Needs
9.5.4. Objectives Achieved and Solutions Provided

9.6. ViitorCloud for vCura
9.6.1. ViitorCloud
9.6.2. vCura
9.6.3. Business Needs
9.6.4. Objectives Achieved and Solutions Provided

9.7. Kwebmaker for Lilavati Hospital
9.7.1. Kwebmaker
9.7.2. Lilavati Hospital
9.7.3. Business Needs
9.7.4. Objectives Achieved and Solutions Provided

9.8. Intermind for My Health Meter
9.8.1. Intermind
9.8.2. My Health Meter
9.8.3. Business Needs
9.8.4. Objectives Achieved and Solutions Provided

9.9. VR Vision for Providence Healthcare
9.9.1. VR Vision
9.9.2. Providence Healthcare
9.9.3. Business Needs
9.9.4. Objectives Achieved and Solutions Provided

9.10. CitrusBits for Zoetis
9.10.1. CitrusBits
9.10.2. Zoetis
9.10.3. Business Needs
9.10.4. Objectives Achieved and Solutions Provided

10. MARKET FORECAST
10.1. Chapter Overview
10.2. Forecast Methodology and Key Assumptions
10.3. Overall AR / VR based Digital Marketing Opportunity in Healthcare
Industry, 2020-2030
10.4. AR / VR based Digital Marketing Opportunity in Healthcare Industry:
Distribution by Type of Technology, 2020 and 2030
10.5. AR / VR based Digital Marketing Opportunity in Healthcare Industry:
Distribution by Product, 2020 and 2030
10.6. AR / VR based Digital Marketing Opportunity in Healthcare Industry:
Distribution by End-User, 2020 and 2030
10.7. AR / VR based Digital Marketing Opportunity in Healthcare Industry:
Distribution by Key Geographical Regions, 2020 and 2030
10.7.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry
in North America, 2020-2030
10.7.1.1.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in North America: Distribution by Type of Technology, 2020 and 2030
10.7.1.1.1.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in North America: Share of AR based Services, 2020-2030
10.7.1.1.2.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in North America: Share of VR based Services, 2020-2030
10.7.1.1.3.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in North America: Share of Mixed Reality (MR) based Services, 2020-
2030
10.7.1.2.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in North America: Distribution by Type of Product, 2020 and 2030
10.7.1.2.1.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in North America: Share of Hardware Products, 2020-2030
10.7.1.2.2.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in North America: Share of Software Products, 2020-2030
10.7.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry
in Europe, 2020-2030
10.7.2.1.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in Europe: Distribution by Type of Technology, 2020 and 2030
10.7.2.1.1.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in Europe: Share of AR based Services, 2020-2030
10.7.2.1.2.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in Europe: Share of VR based Services, 2020-2030
10.7.2.1.3.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in Europe: Share of MR based Services, 2020-2030
10.7.2.2.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in Europe: Distribution by Type of Product, 2020 and 2030
10.7.2.2.1.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in Europe: Share of Hardware Products, 2020-2030
10.7.2.2.2.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in Europe: Share of Software Products, 2020-2030
10.7.3. AR / VR based Digital Marketing Opportunity in Healthcare Industry
in Asia-Pacific, 2020-2030
10.7.3.1.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in Asia-Pacific: Distribution by Type of Technology, 2020 and 2030
10.7.3.1.1.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in Asia-Pacific: Share of AR based Services, 2020-2030
10.7.3.1.2.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in Asia-Pacific: Share of VR based Services, 2020-2030
10.7.3.1.3.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in Asia-Pacific: Share of MR based Services, 2020-2030
10.7.3.2.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in Asia-Pacific: Distribution by Type of Product, 2020 and 2030
10.7.3.2.1.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in Asia-Pacific: Share of Hardware Products, 2020-2030
10.7.3.2.2.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in Asia-Pacific: Share of Software Products, 2020-2030
10.7.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry
in Rest of the World, 2020-2030
10.7.1.1.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in Rest of the World: Distribution by Type of Technology, 2020 and
2030
10.7.1.1.1.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in Rest of the World: Share of AR based Services, 2020-2030
10.7.1.1.2.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in Rest of the World: Share of VR based Services, 2020-2030
10.7.1.1.3.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in Rest of the World: Share of MR based Services, 2020-2030
10.7.1.2.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in Rest of the World: Distribution by Type of Product, 2020 and 2030
10.7.1.2.1.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in Rest of the World: Share of Hardware Products, 2020-2030
10.7.1.2.2.AR / VR based Digital Marketing Opportunity in Healthcare Industry
in Rest of the World: Share of Software Products, 2020-2030

11. EXECUTIVE INSIGHTS
11.1. Chapter Overview
11.2. Unanimity Information & Technology
11.2.1. Interview Transcript: Pritam Sahu, Director, Unanimity Information &
Technology
11.3. Kwebmaker
11.3.1. Interview Transcript: Dhananjay Arora, Founder and CEO,
Kwebmaker

12. CONCLUSION

13. APPENDIX 1: TABULATED DATA

14. APPENDIX 2: LIST OF COMPANIES AND ORGANISATIONS

Contact Details
Gaurav Chaudhary
+1 (415) 800 3415
[email protected]

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