It can feel like you're wasting cash when you hand out demonstrations or samples of the product. It's best to do it. If you're able to show its value, why not give it away without cost? But, free samples can work when they're distributed thoughtfully and in the right quantities. We've compiled the following list advantages that come from giving away product samples at no cost:

The word gets out

If you're offering free samples, you're immediately raising awareness about your brand. Find the most effective way to get free samples to your target group and then let them spread your brand with their friends.

Shows your generosity

The generosity of your company is evident by giving away free product samples. It's a gratuitous gift with no obligations. You aren't asking for feedback, advice or any future purchases. Instead, you trust them to try the product on their own and make choices.

Get feedback

Of course, you shouldn't get feedback, but that doesn't mean you won't receive any. If you're giving out free samples at a location it's possible to get immediate feedback. You can receive online feedback by adding an hashtag or your Twitter handle on the packaging. To increase brand awareness, you can retweet positive testimonials about your product.

Explores new product ideas

After you've completed a thorough test procedure for your new product it is possible to make a few sample products for the market you intend to test prior to producing the product. It is possible that you'll receive positive feedback from your customers and this could be enough to convince the management to accept bulk production.

Tempts existing customers

You can offer free product samples to your customers who purchase more than a specific amount. The samples could be for new product lines or related products, anything that will entice customers to purchase the product in the future.

Receives publicity

There is a chance that you will get publicity or even online buzz if your sample or demos are presented in a distinctive manner. Promotional stunts that seem evident aren't always effective, but be subtle.

It shows confidence in the product you are selling.

It is a sign that you are prepared to offer the product for free. Businesses that don't have confidence in their products will not be able to stop a group of people in the streets in order to find out they aren't happy with the product.