Things to Consider While Hiring an SEO Agency


A lot of people are trying to do business online. And each of them is looking for ways on how to market their website, product or services online. There are different kinds of tools that can be used by businesses to promote their products or ads.

One effective way of promoting your business today is through the use of Google adwords . Google adwords is an advertising system introduced by google wherein advertisers pay google for every click of advertisement links posted in the search engine results page (SERP). If you are looking for the best SEO company Canada, you must visit Companies List, it is a data-driven listing platform that helps you find companies based upon real clients ratings and reviews, according to your service requirements, you can also filter by location and industry.

But before you engage into this kind of advertising there are some things that you must first consider:

1) Whether or not it will benefit me? - You need to know if engaging on Google adwords will really provide benefits on your end. It would be useless spending time, effort and money if you would not get any sales or leads from it. You must know the right keywords to use that people are actually searching for. The ad should attract them enough to click on your website link.

2) How much will I really spend? - It is normal for everyone to be concerned about expenses especially when you are uncertain if this marketing tool will work or not. The cost of Google Adwords varies depending on your bid amount, the top position where your ad appears in search results page, competition of keywords used etc... But if done correctly this kind of advertising will produce good results after all even though there are some instances that advertisers didn't achieve their expected ROI (return on investment).

3) Is it safe to use Google adwords? - Google has an advanced algorithm that ensures ads are served to the right people. Their system filters out ads that are not suitable for certain websites, pages or audience. For example if you want your ad to be shown in a website that's related with sports then google will avoid showing it on other non-related sites.

4) What is my target audience? - You need to identify who you are targeting and make your advertisement look like them. Your profile can be used as your base of target market which means if your product is only targeted to women between 25-45 years old then make sure you include their demographic information when setting up your profiles.

5) How well do I know my product? - You must be able to answer this question if you want your ad to be effective. You must know what your product is, what it does, what are its unique features and how it can benefit your target market. This information will help you in creating a good ad that will make people want to click on it.

6) What keywords should I use? - Keywords are very important when using Google adwords. They are the words or phrases that people type on google search bar when looking for something. Your ads will appear on the top part of the search results page if you have used those keywords correctly.

7) How often should I change my ads? - You need to test different ads and see which one works best for you. It is normal practice to create more than three ads and use the best performing ad on your website.

8) How can I track my ads? - Google provides useful tools that will help you monitor your campaigns progress. You can see how many clicks did your ad get, where were they coming from, how much spend on it etc…

9) Can I attach my products to my ads? - Yes! If you have an ecommerce website or blog it's easier for you to integrate with google so you can attach any products of yours when setting up your ad.

10) What are conversion points? - Conversion points are landing pages which means if someone clicked on one of your links they will be redirected automatically to a specific page of your website.

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