Effective business planning is imperative to sustain today’s cut-throat competition and volatile market conditions that are fueled by the rapid technological advancements. Strategic planning is essential for any organization, whether small or large, to enhance operational efficiency and promote long-term growth. While it goes without saying that planning has always been crucial to any business, the conventional approaches are no longer effective. That said, it has become increasingly important to keep up with the latest trends and technologies to survive the fierce competition in the market.

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