Find what sets you apart from everyone else when it comes to solving your dream client’s problems. You do not need 10 things, even 1 solid differentiating factor is enough. When you have that ONE thing nailed down (it may need deep thinking and multiple iterations) - that’s your North Star! Position your business and offerings around it. Make it visible across all touchpoints - in your marketing, on your website copy, social media messaging, etc. Let your uniqueness shine! Being clear on what makes your business unique, will help you confidently pitch your high-ticket services. When branding for creatives using my signature brand strategy process, my focus is on identifying and bringing out the unique selling point for my clients around which the whole brand will be built. This really sets the brand apart from its competitors and hence allows the brand to confidently show up. If you’re wondering how you can set your business apart to land high-paying clients, I’ve got you, my friend! Here is a free guide + workbook to help you clarify your brand’s positioning. Check it out!