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Top 10 Ways to Improve Ecommerce Site Speed
Slow site loading time is a curse for retailers. Even a 1 second delay can cost an ecommerce business owner thousands of dollars.
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We have come up with 10 ways you can increase the speed of an ecommerce site.
- Reduce the page size - the smaller the page size, the better. Use images, JavaScript, and CSS wisely to create pages with load times in mind. Try to keep the page load time to 3 seconds or less.
- Compress Data - Use Gzip or other software to reduce the size of data sent to a browser. However, make sure your customers use browsers that are compatible with the compression software you are using to access your website information.
- Optimize Platform Settings - Determine available settings to improve page load times. Sometimes small adjustments lead to significant gains.
- Consider the Content Delivery Network - If you have clients around the world, use a Content Delivery Network (CDN) to share content on servers. This will reduce loading times.
- Use Caching and in-Memory Technology - Avoid unnecessary database calls by using caching or in-memory technologies. This technology stores data in available RAM on the server, which offers faster load times and improved performance.
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- Change Image Dimensions - Specify height and width attributes for each image to help the browser create placeholders for images. Also, this will help to resize images for different devices.
- Minimize the Number of "Round Trips" - Combine multiple files into a single file to reduce load times. This will allow access to all files without making multiple trips to the server.
- Monitor Site Speed - Monitoring site speed periodically enables proactive problem solving. There are many tools available to measure and diagnose site speed, such as Pingdom, Google Pagespeed Insights, and more.
- Avoid Redirects - Eliminate redirects to increase load times.
- Use Fast Hosting Servers - Ask your hosting provider to size the server based on maximum user load, likely traffic growth in the coming year, and memory requirements. Resize the server as required.
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