You think you have been given the most difficult task of your life - hiring the best SEO Company to provide various on-page and off-page optimization services to your company. There is the internet today to help you ease your work. You open your PC or laptop, type relevant keywords on Google to get the list of dozens of companies promising to offer the best SEO services. You randomly pick up a few companies and start calling them up to gather necessary details about each one. But, as you speak with the customer support team, you get exhausted knowing the same things over and again. I mean all the SEO companies are saying the same things. Surely, it will make your job all the more difficult. As a potential customer, how you are going to hire the best SEO firm for your company?
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Let's have a look at the top qualities of a good SEO firm.
1. Having a good looking, fully functional website
You want to hire an SEO company to create your website and optimize the same. But hey, wait a minute. Have you gone through the company's website and most importantly have you liked it! If you find the website murky with jumbled text, videos, broken links, and no easy navigation from one web page to another, you really need to think once more time, will you hire the SEO firm to work for you. You should probably consider an SEO firm that has a good looking, user-friendly website.
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2. Applying smart SEO strategies
An SEO company that ranks number 1 in a specific geographic area does not mean it does great work. You will find many SEO firms enjoying a higher ranking on Google, but when it comes to quality work they are not better than those firms in the second page of Google. Then, why they comes on first page? The answer lies in having decent content on the site, having used the right set of keywords and phrases, and having some good inbound links. Google pays a lot of importance on these factors when determining ranking. So, while searching for the best SEO Company or beyond, try to find out the marketing secrets of a company that keeps them going strong for years.
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3. Types of SEO packages offered
Select multiple SEO Company and analyze their SEO packages. Are they providing just one or two standard package or offers customized packages to meet specific needs of customers? A standard package may not be right for your business. While going through the SEO packages, find how many services are offered and whether the most important services offered or not. For example, keywords research, link building, SEO audit, PPC management, content marketing, etc.