Total quality management refers to efforts made across the entire organization to create and maintain an environment where a business may continuously increase its capacity to provide and provide high-quality goods and services to its clients.

Many businesses employ total quality management to enhance and boost their sales and profits. British Airways employs total quality management to satisfy the needs and demands of its customers while also taking responsibility for quality enhancement.

It aids in enhancing organizational work processes and practices. The goal of total quality management is to increase employee productivity and performance at all levels. It is the essential management approach to achieving the organization's long-term objective and vision.