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Predictive Analytics in Marketing

Posted by Martech Cube on September 26, 2022 at 1:40am 0 Comments

Predictive Analytics in Marketing

Marketing ran on intuition and hunches for years, but the digital age demands something more solid- predictive analytics in marketing. Modern marketing is all about making sense of data, and predictive analytics empowers you to do that. It helps you leverage AI to predict future marketing patterns and trends. AI and machine learning allow brands to process…

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