Web Analytics Market Scenario:
According to Market Research Future (MRFR), the global web analytics market is poised to reach over USD 9.11 BN by 2027, growing at 19.96% CAGR throughout the forecast period (2021-2027). Ecommerce companies need web analytics solutions to analyze and track consumer purchasing trends and interest areas while assessing the website performance and extracting actionable business insights for making decisions. The market witnesses the increasing demand for cloud-based solutions.
The global web analytics market is growing continuously over recent years. The market growth is attributed to the rising adoption of web analytics across the industries. Besides, the growing demand for cloud-based solutions and services, alongside the growing awareness among enterprises to analyze and assess the high volumes of unstructured website data, boosts the market growth. Moreover, the rise in online shopping preferences escalates market demand.
The sudden challenges created by the ongoing COVID-19 are captured effectively to exhibit the long term growth projections in the MRFR report on Web Analytics Market. The growth sectors of the Web Analytics Market are identified with precision for a better growth perspective.
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Segmentation:
By Component: Solution (Marketing Automation, Heat Map Analytics, Search Engine Tracking & Ranking, Behavior-Based Targeting, others) and Services (Professional Service, Managed Service, others).
By Deployment: On-Premise and On-Cloud.
By Application: Targeting & Behavioral Analysis, Social Media Management, Display Advertising Optimization, Multichannel Campaign Analysis, and others.
By Vertical: BFSI, IT & Telecommunication, Media & Entertainment, Retail & e-commerce, Government, Travel & Hospitality, and others.
By Regions : Europe, Americas, Asia Pacific, and the Rest-of-the-World.

Competitive Outlook:

Players leading the global web analytics market include AT Internet (France), Adobe Systems, Inc. (US), Google (US), Microsoft Corporation (US), IBM Corporation (US), MicroStrategy Incorporated (US), Splunk, Inc. (US), SAS Institute, Inc. (US), Tableau Software (US), Yahoo, Inc. (US), Hotjar Ltd (Malta), comScore, Inc. (US), Mixpanel (US), SimilarWeb Ltd (US), and Netbiscuits (Germany), among others.

Regional Analysis:
North America leads the global web analytics market. The largest market share is attributed to the presence of several notable solution providers and considerable technological advances in the region. Besides, substantial investments and the growing demand for advanced web analytics solutions increase the web analytics market size. Growing demands for website analytics solutions for analyzing and managing the geographical distribution of website traffic foster regional market growth. Moreover, organizations across the region are focused on enhancing digital platforms to improve the consumers' experience by boosting their website operation performance, which drive the market growth. Also, the increase in smartphone usages in the region creates substantial market demand.
Europe stands second in the global web analytics market. The market is mainly driven by the presence of several industry players and large deployments of web analytics solutions. Additionally, the rising uptake of web analytics solutions in growing numbers of medium and large enterprises in the region is a key tailwind for the market growth. Furthermore, the high adoption of web analytics solutions across the industrial sector pushes the regional market's growth.
The Asia Pacific region is emerging as a strong market for web analytics. The regional market is growing considerably over the past consecutive years. Besides, the increasing demand for a high volume of data storage and cloud computing increases the web analytics market size. India, China, Japan, and South Korea, are the major web analytics markets, driving the regional market growth
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Table of Contents:
1. Executive Summary
2. Market Introduction
2.1. Definition
2.2. Scope Of The Study
2.3. Market Structure
3. Research Methodology
3.1. Research Process
3.2. Primary Research
3.3. Secondary Research
3.4. Market Size Estimation
3.5. Forecast Application
3.6. List Of Assumptions
Continued….

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