Email Marketing is very important when it comes to business, especially for marketers. As social media has advanced and is booming, marketers are doubting the value of email marketing. But noticing the return on investment (ROI) from email marketing, the marketers can't deny it'spresence.

Here, we will discuss importance of Email-Marketing and benefits and it's career opportunities:

What is Email Marketing & Benefits of Using It?
Email Marketing is direct marketing which is done by businesses and companies by sending promotional messages through mail to it's customers or to people who showed interest in your business. It is a cost-effective strategyfor getting new customers, building brand awareness,increase sales, and growing your trust and loyal consumer base. As compared to Digita lMarketing Channels, Email is the most popular and top rated by all marketers,with 53.6% of respondents rating it as a great or excellent method.

Why is Email Marketing Important?

Email Marketing is important for promoting your business and creating brand awareness as you can target social groups or people who are interested In what you are offering. Email Marketing is highly adaptable, means you can change it according to the type of group you're sending to. As there are so many changes from time to time in business world, you have to be prepared to adapt and respond instantly.

Another reason why Email Marketing is important for a business is that it is quite inexpensive. You can include it into any kind of marketing plan that your business may have, without having any extra charges.

Hence, making profit, without spending any money, is something every business needs to take into consideration.

Career Scope of Email Marketing

Working as an Email Marketer not only increases the employment of more human resource, but also serves for the marketing department. Besides,it strives to provide the external connection for the company and helps in generating leads. There is scope for automated emails, but a personnel is needed for every company to cutomize the emails for different occassion and customers.

Besides, the statistics from Indeed.com and Naukri.com exhibit an availability of more than 8000 and 50,000 job opportunities, respectively. Therefore, this makes the profile to be one of the highly demanded job profile.