Game Development

As a serial entrepreneur and an early Google employee (where he led the development and launch of AdWords), Alberto Savoia experienced great market successes-along with a few inevitable failures. Most entrepreneurs and innovators respond to failure by licking their wounds and moving on to their next idea. But a few pivotal unlearning moments changed Alberto’s mental model and prompted him to become a serious student of why products fail. In this guest post, the third in a series of four, he shares his experience and advice on beating the odds.

A "pretotype" is something that you build before you start building to test if it works and will be worth the effort. Learn more about this important innovation process with Barry O’Reilly. You can find all of his articles at BarryOReilly.com.
Game Design

What Alberto Savoia Can Teach You About ONLINE GAMING
If you’re serious about developing online games, you need to start with a solid understanding of the market your game is designed for. This is the first step to building a great game that will be successful in the long run. Then, you need to know the best way to reach those people who will play your game. To achieve this, you need to learn about pretotyping. This is a process that will allow you to test your ideas and make sure they’re viable before you spend time and money on them. It’s a great way to create your own unique product that will stand out in the crowd and succeed. It’s a very important skill that you can’t afford to overlook. It’s also a very easy one to learn. With just a little practice, you can be confident that your new project will be a success.
Game Testing

What Alberto Savoia Can Teach You About ONLINE GAMING
As a former Chief Technology Officer at Google, Alberto Savoia is well-versed in the world of software development. He is also a successful entrepreneur and consultant, so he understands how to make new products succeed. But he says most new products fail because they aren’t created with market engagement in mind. So, he has developed a technique called “pretotyping” that can help you get your product or service up and running quickly by testing it first. GameBoost

In his excellent book, Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed, Savoia explains that the best way to avoid failure is to build your product with market engagement in mind. He combines his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google to create a comprehensive approach to beating the beast of market failure.
Game Marketing

What Alberto Savoia Can Teach You About ONLINE GAMING
As a Chief Technology Officer in major companies like Sun Microsystems, SunLabs, and Google’s first Engineering Manager, Alberto Savoia knew a lot about building the right thing. But he soon realized that building the right things was not enough, and as an entrepreneur he decided to shift his approach to product development. He chats with Barry O’Reilly about the pivotal unlearning moments in his life and introduces a new technique called “pretotyping” (not a prototype).

Pretotyping is a process of testing an idea to see if there is a market for it before investing time and money into developing it. It’s a useful technique to test whether there are people who would be interested in your product, and it helps you avoid the common problem of market failure. It’s a must-read for anyone looking to develop a successful game or start a business.