What exactly is marketing? What is the foundation of marketing? What is the function of marketing?

Marketing is the process of Fang GUnaturally increasing sales through systematic thinking and design.

Marketing never stops; each deal brews the next more deals, and each deal brings a steady stream of value.

Marketing's goal is to generate no sales transactions.

Marketing is similar to fishing.

Fishing, is a very happy thing, when you enjoy life, by the way, and get the results you want.

People who fish understand one thing: the fish caught is not the same at different times, different places, different weather, different bait, different rods.

As a result, your choice determines the type of fish you can catch.

Marketing requires accurate users, and using fishing as an analogy is very appropriate.

To do a good job of marketing, we must meet five conditions: opportunity, scene, environment, bait, and tools.

1. The fishing season represents our marketing opportunities.

Different times will yield different marketing outcomes.

Some fish prefer daytime activities, so we will fish during the day; others prefer evening activities, so we will fish at night.

Similarly, if the product is more likely to be sold when the customer is particularly emotional, it is especially suitable for selling at night.

As a result, we must carefully consider when and how we will communicate with customers in order to communicate, deliver value, and close sales transactions.

2. The scene of our marketing is the fishing location.

Different locations will yield different marketing outcomes.

Some fish are only caught in the Yangtze River, while others are only caught in the sea.

As a result, we must clearly understand: in what kind of location, in what kind of scenario, can we create the possibility of meeting with customers?

This is a critical grasp of the scene.

3The fishing weather is the marketing environment.

Different weather conditions will result in different marketing outcomes.

We know that after a rainstorm, there are a lot of fish in the river, making for excellent fishing.

In fact, when a popular event occurs, some products will generate some unique marketing points.

For example: a hit TV series, in which there is a heroine wearing a particularly beautiful dress, many ladies who follow the drama think: I also go to buy a piece of clothing and her same model.

If we sell this clothing microbusiness now, we should take advantage of the opportunity to market well because it will undoubtedly sell well.

So, we capture the hot events, and then combine them with their own products, grasp the hot spots to produce marketing kind of timing, and the result will be very good.

Our marketing bait number four is fishing bait.

With different bait, will catch different fish.

If we want to catch fish, we must use the fish's favorite foods as bait so that the fish can be caught.

There is a legend about the white rabbit fishing.

What was the white rabbit's bait? Carrot.

After a few attempts, even the fish are chastised: the little white rabbit, the next time you lure me with carrots, I will beat you.

Fish do not eat carrots, rabbits do not catch fish, and finally, the fish do not tolerate this.

As a result, bait selection is critical.

In order to attract a specific group of customers, we must understand their needs and use what they like as bait.

The fishing rod is one of our marketing tools.

When the previous four conditions are met, we can begin fishing with the fishing rod.

Corresponding marketing entails the use of software tools to target users from public domain traffic and add them to our private domain traffic.

We will have an easier time attracting customers because we have completed the "time, place, and people" requirements.

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