Introduction

SEO (search engine optimization) and paid SEO also known as SEM (search engine marketing) are part of the complex digital marketing space. Often used interchangeably, these two have their distinct characteristics. By definition, the main goal of SEO is organic search strategies, while SEM or Paid SEO refers to strategies paid to appear in search. The most common example of paid SEO is Google Ads.

Every SEO company in Pune has its mix of strategies for every client and every product, depending on the marketing or branding objectives of the clients. There is always a discussion about which one works best. However, many SEO services in Pune recommend that each brand or product should have a proper strategy that includes both organic SEO and paid SEO.

In this blog, let’s explore the role of organic SEO and paid SEO by understanding their roles in depth.

Use

The main role of organic SEO is to make search engines show a particular brand or website at the top of search engine results pages (SERPs). The chances of the viewer clicking on the first listed pages are higher and therefore organic SEO is striving to acquire the best possible place in the organic search engine algorithm.

Organic SEO is divided into three categories, such as:

On-page SEO: refers to an individual page of the website that targets a specific keyword. It helps the search engine to understand the content and thus allows it to rank the web page higher in the algorithm.

Technical SEO: As the name suggests, it refers to optimizing the technical aspect of websites, such as backend structure / foundation, site speed, mobile device compatibility, indexing, and crawling ability.

Off-page SEO: This refers to the reputation and authority of the given website depending on the external content that the particular page or site leads to the inclusion of high-quality backlinks to other websites.

Paid SEO: comprises the most commonly used keyword research, targets the best keywords available for industry products or services, and lands them at the top of the search list in the form of a search ad.

Similarities

In some ways, organic SEO and paid SEO have little in common. Here’s how the two have functional points similar to those listed by Skovian, a leading SEO services company in Pune:

Both help the brand appear in search results.

They both strive to drive more and more traffic to the website.

Require a greater understanding of AT

They both use keyword research to display popular search terms.

Whether it’s paid SEO or organic SEO, both are targeting specific keywords.

Differences

Although organic SEO and paid SEO come from similar areas of interest, the two have multiple differences that set them apart.

Price point and payment

Organic SEO does not require any additional expenses, as it is only about search engine ranking in terms of organic optimization, while paid SEO requires a certain allocated budget for offers to appear higher in the ranking. . Many SEO companies in Baner Pune and around the world have allocated specific campaign budgets for their clients.

Target audiences

Organic SEO does not include any specific preferences of the target audience. It often depends on the search ability of the viewer. On the other hand, paid SEO allows you to set different parameters and preferences of the target audience based on factors such as age, location, income and habits, etc. This allows for a sharper and more focused target audience reach.

Life Expectancy

Organic SEO focuses on making long-term advancements for the brand’s goals. Add value to any brand in terms of its visibility. Paid SEO is all about short-term, quick-hitting campaigns that focus on short-term sales goals.

Flexibility Test

Organic SEO does not allow flexibility of testing as it is tedious to make changes to published content and monitor the results for some time. Paid SEO enables an AB testing scenario in which campaigns can be modified to increase the success rate of results.

Read More:- Why is consumer research important for digital marketing?