What is SMM
SMM promotion in social networks, along with other types of advertising, most often targeted and contextual advertising , forms the basis of many marketing strategies. Often, marketers decide in favor of SMM alone - for some social media brands, direct communication with the client is more than enough.
In essence, SMM is a set of actions consisting of managing communities and a subscription base. This is a story about content and active interaction with people. The abbreviation stands for "Social Media Marketing" and literally means "Marketing in Social Networks".
Although targeted advertising is an integral part of SMM, it is a more mechanical part of it, in which the marketer keeps a distance from the audience. In contrast, SMM in a broad sense involves constant interaction through updated content, encouraging users to distribute it. Engagement management is also here - it is necessary to constantly maintain the growing interest of users.
How is it different from advertising in Google
Who is SMM promotion suitable for?
SMM promotion is successfully used in completely different directions, and the results are easily tracked in end-to-end analytics systems.
This is a business of any scale, organizing and holding events, education, culture, hobbies, science, sports, religion, politics, charity, social projects - SMM is used in virtually all areas of modern society.
Tasks that a well-built SMM strategy can handle:
Increase in conversion. SMM helps to promote the resource by increasing the number of unique visitors.
Appearance in search results. Social networks are also taken into account by search engines.
Promotion of seasonal sales. Marketers are engaged in sending letters and unique sales offers through various instant messengers and social networks.
Expansion of potential target audience. Attracting new clients to your profile from other resources.
Increasing awareness. Occurs after working with the positioning of the company and a properly configured target.
A story about the values of the company. If you are involved in charity work, it is worth talking about it in order to gain a positive reputation.
Creating an attractive image for the consumer. To do this, they carefully think over and develop a content plan, a demonstration of achievements, awards, reviews, and more.
Who is an SMM specialist and what skills should he have
An SMM specialist is responsible for creating visual, textual content and for its promotion. Its task is to convey information about a product or service to the target audience through social networks. He works on positioning, improves reputation, increases reach.
When choosing an SMM specialist, pay attention to his skills, he must:
good understanding of new technologies;
know the basics of community management;
have communication skills;
apply creativity and imagination;
know Instagram automation tools and algorithms;
have analytical skills;
set up targeting, work with bloggers;
be interested in the product;
be able to develop long-term strategies.
Main principles of success
It is important that an SMM specialist initially has a strong willed character, self-discipline and self-organization skills. Due to the dynamics of the development of direction, changes in the algorithms of social networks, it is necessary to be aware of the latest news and increase the level of knowledge in the field of promotion. Pumping skills and abilities will be the key to success for a marketer.
There are the following tools for promotion in social networks:
Content marketing is the backbone of SMM. The better the text or visual content, the more effective the other tools work.
Working with bloggers To do this, you need to be able to negotiate advertising. It is better to look for bloggers on your own in order to save on the services of an agency or intermediary.
Offer on Facebook. In the offer, in the news feed, there are coupons with promotions, discounts on products that the subscribers of the group can use. It is important to set the duration of the action. On Facebook, this tool has virtual functionality.
Circular promotion. Announcement of the launch of a new channel in a popular account. For example, you have a ready base for an email newsletter, and you inform in the mailing format about the opening of a new representative office.
Contests. Conducted to attract subscribers.
Hashtags. Attract only the target audience.
Video broadcasts. This is good content that allows you to convey important information to subscribers and increase the level of trust. Held on Periscope, Instagram, Twitter and other platforms.
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