Podcasts are fast becoming one of the more popular Internet communication mediums. You might have even sung the praises of podcasts like so many others. The praises may include the fact that a business leadership podcast (or any podcast for that matter) can help you increase your SEO visibility or that a podcast--if done well--can position you as an industry expert. However, you may not have considered the following 10 benefits of a business leadership podcast, but first, what is a business leadership podcast?

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A Business Leadership Podcast: What is it? A business leadership podcast is a podcast that may directly or indirectly mention your products or services but first and foremost requires that you inspire your audience to gain valuable leadership skills.

10 Benefits of a Business Leadership Podcast

1) A Business Leadership Podcast Can Help You to Reevaluate Your Audience.....Again! When it comes right down to it, every thing in business is about reaching the CORRECT audience...the people who have a valid interest in your services or products but who also want to be inspired. With a podcast, not only do you have the chance to audibly explain your market niche but whoever is listening WANTS to be listening. Whether they've clicked through an email to your podcast, found it via your website or greedily grabbed for it via an RSS feed they want that information!

2) A Business Leadership Podcast with Personality! When it comes to business leadership and communication, personality counts.....a lot! Whoever said experience counts may have been wise but personality seems to be the inevitable default choice. The great thing about a podcast is it takes communication from read more the written word to a convenient audible expression of what your company is all about. So even if you work for a "boring" software company, your podcasts can be witty and clever and charm the socks off your interested audience. This of course also requires that you find talented script writers and energetic spokespeople.

3) A Business Leadership Podcast for People on the Go! For your adoring audience, podcasts are the perfect element of convenience. You can download them onto portable devices like an iPOD, an MP3 player, etc. For all you know, Mr. Joe Giles on 7th Street in Michigan likes to listen to your podcast as he runs in the morning. Time for your audience is often more valuable than money and if you save them more of it, your audience will notice.

4) The Benefit of Repetition in a Business Leadership Podcast This might be an obvious benefit, but hey a podcast is obviously a better option than a radio spot. After all, your audience can skip forward and skip back from segment to segment and perhaps even rewind and fast forward. If they miss the announcement of the new launch of your website or an important phone number, all they have to do is access the info with the quick click of a button.

5) Your Customers Can Access a Business Leadership Podcast via RSS Feeds As mentioned above, RSS feeds allow interested members to find information from a specific category that they have been looking for. Once they find your podcast for instance, they can sign up for an RSS feed (if you make it available) that will notify them when a new podcast is available.

6) A Business Leadership Podcast can Increase Involvement with Your Audience Your audience could even be a part of your podcasts. You could include podcast testimonials with clients who are willing to participate and invite other audience members to call in and share their experiences for future podcasts. Perhaps you could host a contest for the most interesting testimonial.

7) A Business Leadership Podcast Requires Research Entertaining and Informative podcasts require research and thought.....continued research and thought, which makes it difficult (if you keep making podcasts) not to remain on the leading edge of your industry. Most savvy business professionals know that continued research and study is essential for a healthy business but how many businesses continually act on that knowledge?

8) A Business Leadership Podcast Creates Unity Within a Company If you use individuals from every branch of your company or at least request the advice of many trusted members, you will find that a business leadership podcast--especially an entertaining one--can indeed create unity within your company. As in #7, most business professionals know that creating unity is essential within a successful business but once again, how many professionals are consistent in their unification endeavors?

9) A Business Leadership Podcast can be a Boon for Your SEO Campaign

Podcasts can indeed bolster your SEO visibility! According to an online podcast sponsored by Pod Blaze, "...Yahoo and MSN both have the ability to search for content that is presented in an RSS format," and to paraphrase, there are also a variety of podcast online directories where people are searching for the information that they are interested in. These directories in combination with RSS technology make it easy for you to get the information that you need to savvy information seekers. 10) Better Leadership with a Business Leadership Podcast When you are required to be a leader in your industry, it's hopefully easy to see new ways in which you can improve. A leader has to be willing to try, fail at times and succeed at times. Use your business leadership podcast to increase your own leadership skills and those of the people you work with.

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