It's not just neighbors who try to "keep up with the Joneses!" Many businesses try to do the same thing with their closest competitors, especially if they're planning on attending a trade show where they'll be directly competing for sales and attention from potential customers. If you're about to purchase custom trade show displays for your own company, take a little time to understand what you should uncover about your competitors before you buy.
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Know What Type Of Event They Attend

If you're trying to find custom trade show displays that will allow you to successfully compete, you need to know what type of events your competitors typically attend. Are these events large-scale, nationally recognized shows? Or are they smaller events that take place within your local area? National shows will likely allow for larger exhibits, while smaller events require table top or other types of small, portable exhibits. If your competition attends large events with a 10x10 or even 10x20 exhibit, you'll never be able to compete if you show up with a tiny table top display.

Do Your Competitors Use Custom Trade Show Displays?

Next, try to determine whether your competition uses a rented model or if they've purchased their own custom trade show displays. If you really love an element or two of their exhibit, ask them about it! However, you don't want to copy every element of their exhibit piece by piece. Instead, take a few notes about what features you like and ask the company designing your custom trade show displays to incorporate these features into your own exhibit. Don't stop there though! Great designers will be able to take the features that you like and then enhance them with additional elements that can really make your exhibit stand out in a crowd.

Know What Type Of Technology They Use

The sky's the limit when it comes to technology and custom trade show displays. Technology can include tablet mounting stations, computer workstations and QR codes printed on the graphics. If you notice that your competition is using QR codes, consider creating a custom landing page with a special offer that customers can receive just by scanning the code. Also, pay special attention to the types of social media presences your competitors have. Are they visible on Facebook, Twitter or Instagram? Follow them on these sites, but be sure to never have any negative interaction, even if you're posting with a personal profile. Potential customers will be able to see this interaction and it could set a very negative impression of your company so it's better to just silently observe your competition on social networking sites.

Before you have custom trade show displays created, make sure that you thoroughly research how your competition is using their own exhibits. While you don't want to copy them outright, you do want to be able to compete and knowing what you're up against can help make this happen.