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If you wanted to send out bespoke print marketing campaigns before the introduction of variable data printing, each piece had to be modified individually by hand or manual numbering. This took a long time, and the return on investment was often insufficient, not to mention the increased risk of error. But now the case is totally different with variable printing.

How Variable Data Printing is Changing the Whole Paradigm of Direct Marketing?

High-quality variable data printing opens us a world of possibilities for creating effective, relevant direct mail that talks directly to each individual in your target audience. It leverages a digital printing method to produce personalized direct mail pieces. This happens in a single run depending on one or more data factors about a client or prospect.

Variable data printing advances enable you to get the most out of your client data and generate print products with a higher return on investment. Instead of sending out generic mail, you can send tailored offers and messages to each customer. Variable data printing is the best integration for a larger marketing strategy. It can make anything from personalized labels to custom coupons based on previous purchases.

The process is completely automatic, thanks to the technological feature. Certainly, all you have to do is choose a design. Next, select the variables from the acquired client data you wish to alter. What was a time-consuming procedure now takes only a few minutes. Furthermore, this allows you to get the most out of every print piece.

Create Personalized Experiences

You're missing out on a major opportunity if you invest in direct mail without using variable data printing. Indeed, this technique has been shown time and time again to enhance direct mail response rates. When you tailor the mails to the recipient, they are more likely to notice and consider the content. Spectra provides comprehensive services to enable variable data printing. To know more about how Spectra’s variable data printing can transform a nominal campaign into a high-return one, contact Spectra today!

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