If you haven’t created a mobile app for your business yet, now is the time. While your customers may already have smartphones, the vast majority of people do not. In fact, according to recent statistics, 80% of US households do not own a Smartphone.

With such a large percentage of the market missing out on the convenience and accessibility of mobile apps, it is crucial that you get started today. If you have a customer base in developing countries, the numbers are even higher.

Why It Is Important to Make the Download Process Easier for Your Customer?

The most important thing to remember about downloads is that most people don’t come back. You may be surprised that you’ve downloaded an app but never used it, let alone ever installed it. That’s why it’s so essential to make it as easy as possible for users to download and install your app, rather than forcing them to go through a long and frustrating process. so make sure to build it from custom mobile app developers online or from a reliable source as it's a one-time investment for your business.

Think about how long you’d spend if you had to download and then uninstall a different app for your phone every time you wanted to access something online.

Why It's Wrong to Have Ads in Your Business Mobile App?

There's a difference between "ads" and "promotion." While ads may feel intrusive and spammy, promotion is the kind of marketing that's earned and long-lasting. Promotional ads are not annoying and interrupting, but they are useful because they help you grow your business.

A great example is when companies like Dell include links to their websites in their mobile apps. These links don't bother me, and I know they're there for a reason: to promote my purchase of Dell computers.

 Hence keep your app simpler and only keep links where it helps your user in any way.

Encourage User Feedback by Asking for Reviews and Ratings

Don't be afraid to solicit user feedback by asking for reviews and rating apps. The review section of the App Store is a goldmine of user feedback, especially for early developers. It's the best place to find out if the app is something people are interested in. If you're having trouble making money off of your app, this is the perfect place to find out why.

Also, if you get the chance to talk to a reviewer in real life, take advantage of that opportunity to learn from their perspective and what they liked and didn't like about your product.

In conclusion,

A mobile app is the most engaging way to connect with your audience. Whether you want to drive sales, retain customers, or provide valuable services, apps are a better channel to communicate with users than websites. And with more than 2 billion smartphones in use worldwide, the opportunity to reach and interact with new customers, prospects, and clients is enormous. That’s why it’s important to have an app for your business. So, start building yours today.