How do you choose the best skincare products from the sea of cosmetics that lie before you?

You are definitely not likely to see them by walking up and down the aisles of your local retail chain Lightening Serum. It's not likely that you are likely to see them on television, magazines, or catalogs either.

Truth be told that the best skincare products come from firms that don't spend a fortune on advertising or promoting their products. This is because they'd rather spend their money on the research and development of better products to meet up your needs.

The reason why that most of the firms that you see getting heavy promotional rotation will never have the best skincare products, is that advertising is where all of their money goes. They'd rather sell you inferior products in bulk, rather than spending the amount of money on giving you more quality.

All the major cosmetics companies have tremendous annual profit margins. Cosmetics is really a $50 billion industry right in the United States alone, but what are they giving us in exchange for our money? They're returning the favor by claiming to be giving us the best skincare products, but not living up to that promise.

They spend nearly all their research and development money on advertising, and then they've to begin taking a look at ways to create their profit. How do they try this? They get it done by lowering to only the cheapest possible ingredients they can find.

You see, in America the cosmetics industry is not well regulated. This allows them to incorporate whatever type of cheap and possibly harmful chemical preservative and additive that they want to the product.

The most effective skincare products contain only natural ingredients, however they be expensive more, so most companies choose not to use them.

Many cosmetic companies prefer to use ingredients which have either already been proven to increase the danger of contracting cancer, or are suspected of accomplishing so. Chances are they pass these chemically laden products on to the unknowing but loyal consumer.

It requires lots of gall to pretend that you are providing the consumer with the best skincare products, when what you are actually selling is slow acting poison.

This may be okay with the FDA in the States, however it could not fly in Europe. The European Union runs a restricted ship over there. Many of the agents used commonly in the United States have already been banned from use in Europe. That's why I tell people that to be able to find a very good skincare products, you have to review the pond.

That is where you will see the signers of the European Union's "Compact for Safe Cosmetics" ;.This is an agreement that binds the manufacturers into only making the greatest quality organic products.

There are many companies there who are making innovative advances in cosmetics, with a team from New Zealand leading the way. They're the people who will provide you with the absolute best skincare products.