Constantly updating Google's algorithm is something we can't do much about. For inbound marketers, the only constant is "keyword research." Your search engine results page will bring you many articles, explaining the correct way to research and use a keyword. Here's something interesting about all the articles, they provide almost the same set of guidelines with a little difference in the set of instructions.

What do you understand about keyword research?

Keyword research, as the name suggests, is the task of researching the keywords that people are expected to enter the search engine. To rank your page on Google, it is imperative to target the right keywords. Diligent research is done to decide the right keywords for your search engine strategy.

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How to research keywords?

Consider that it is a digital marketing company that offers content management, SEO, SMO services, it will have generic themes such as "content marketing", "email marketing", "lead generation".

Optimize topic groups to form keyword phrases: People generally type in the form of a query phrase, we feel more comfortable writing a complete phrase. For example, if you want to buy a cube online, you can write "best cubes online at an affordable price." I think you have now understood the meaning of phrase search.

Research related search terms: type the related search term in the search bar; a drop-down list of suggestions will appear. This drop-down menu contains some of the expected keywords that may be related to your query. These can be your food for thought to help you find new keywords that could help you rank your page better.

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Long-term keywords and main terms: Long-term keywords are a long phrase with three or more words. The main terms, on the other hand, are shorter generic phrases. A successful and foolproof keyword strategy is one that strives for balance. The main terms are searched more frequently, which makes them competitive and difficult to rank.

Let's understand with an example,

"SEO"

"How to rank using SEO",

Which of the two would be more difficult to classify? Of course, SEO, more competition means less chance of ranking.

Learn from the contenders - Understand the ranking strategy of your contenders. If you and your competitor are targeting the same keywords, it is suggested to improve your ranking strategy. The first thought that comes to mind should be, how do I know what keywords my competitors are using? In addition to manual search, try SEMrush, run free reports to find the top keywords for your domain.

Try the Google AdWords Keyword Planner: Set up an AdWords account, try the Google AdWords Keyword Planner, formerly known as the Keyword Tool. It's a great source of search traffic and volume for potentially ranking-worthy keywords.

Keyword research is the most important task and should not be ignored. If you are looking for the assistance of an expert to help you with SEO, SMO and online reputation management for your business, then trust New Vision Digital. We are among the top Facebook marketing companies in India. Our professionals will help you achieve your business goal and grow your multiple businesses.
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