How good is the Google digital marketing course?Being a Student who have recently completed all the Google Certification with Meritphase the help of prestigious institute named for Digital Marketing Courses IIM SKILLS, I am the best resource to answer this question.
I am sure you know!
Over 90% of searches on the internet are made on Google itself!
Google is the No.1 search engine that comes to the mind of smartphone and PC users.
It is why students across the globe are learning Digital marketing with every means possible.
However, to be honest, when it comes to digital marketing courses, they pack all the shimmer on the outside, but on the inside, it’s the other way round.
It is important for you to know that in the year 2019 alone, digital ad spending crossed over 333.25 billion in US dollars. It is expected to rise by 15.5% to 384.96 in US dollars in the year 2020.
If you’re someone looking for digital marketing courses in Google, you have come to the right place.
We’ve brought you a comprehensive guide about the “Top 10 Free Digital Marketing Courses on Google” that not just provides you with superior knowledge about online marketing, but also provides you a certification that helps you grow financially.
Here is a list of all the important digital marketing courses you’ll read about today:
Google Online Marketing Challenge
Fundamental of Digital Marketing / Google Digital Unlocked
Google’s Adwords Fundamental Course
Google Display Advertising Course
Google Mobile Advertising Course
Google Video Advertising Course
Shopping Ads Certification Course by Google
Google Analytics Course
Google My Business Course
Best Tools And Practices by Google
So, without any further ado, let’s dive right into the top free digital marketing courses by google online:
Course #1: Google Online Marketing Challenge
One of the best ways to learn something fast is to participate in a challenge. Challenges help you to push your limits and activate the quick learning part of your brain.
Google’s online marketing challenge is one such course!
It’s been over 8 years since the challenge was launched and more than 1, 10,000 students globally have already participated in this challenge.
It is one of the highly recommended Google courses for digital marketing in which students can participate in.
You can join our 4 days weekend Google Certified online live training program.
The best part about this course is that it covers every aspect of digital marketing including the introductory part, Search Engine Marketing, Display Advertisement, Mobile Advertisement, Social Media Advertisement, Analytics, and Video Marketing as well.
You also need to learn how to write a press release in order to make your advertisement more effective.
How to Write Best Press Release: “An Impotant Way To Build Best Links”
Google also provides you an amount of $10,000 that you can utilize to run Google Ads for a business or not-for-profit. Moreover, it awards the most successful students.
Who can participate?
This unique program is open to undergraduate and graduate students only, regardless of your subjects.
You need to have a team of 2-3 members with a verified faculty member or lecturer, currently employed by an accredited higher education institute.
Once it’s done, Google will team you with the select non-profits for which you’ll run the campaign.
How is it beneficial to you?
The Google Online Marketing challenge gives you the opportunity to:
Learn the basics of business, marketing, analytics, and consulting skills.
You contribute to a real cause that helps society.
You gain exposure to the Digital Marketing landscape.
Learn skills that are in high demand in the job market.
You learn everything for free.
Course #2. Fundamental of Digital Marketing / Google Digital Unlocked
With over 40 hours of learning material in video and text format, the “Fundamentals Of Digital Marketing” is a course that is perfect for every beginner looking to start their digital marketing journey.
This course is delivered in 26 modules and covers the aspects related to Analytics, Business Strategy, Content Marketing, Display Advertisement, Ecommerce, Email Marketing and much more.
Content writing course, it is also one such course that will aid you to boost your digital knowledge along with the acing digital marketing skills.
From SEO to social media, this course has everything in smaller chunks in both video and text format.
You must be aware of the fact that the terms in digital marketing are ever-changing, hence you need to learn the basics first.
This course teaches you the entire online marketing framework in the easiest way possible.
Whether you’re a student or a professional, you can learn it all on the internet spending a few hours only.
Not just that, there are over 125 other courses as well that are already available on its platform that you can learn from.
Apart from it, this course is still the most popular google digital marketing course available on the internet today.
Students from all parts of the world are taking great advantage of this course and are becoming a part of a highly-skilled workforce.
If you’re someone looking for a free digital marketing course on Google along with a credible certification, Google Digital Unlocked is the best place where you can start your learning.
Who can participate?
This course is open to every student who is willing to learn digital marketing. Whether you’re a student, a university graduate, or an entrepreneur, you can participate in this course without spending a single penny.
How is it beneficial to you?
Among all the digital marketing courses in google, one such course takes you on a digital marketing journey from beginner to an advanced level. Here are some great benefits to this course:
Course for everyone.
Learn digital marketing from basic to advanced.
You learn how digital marketing works in businesses.
The course is free for all.
Course #3. Google’s Adwords Fundamental Course
If you’re learning digital marketing lately you’ll be aware of the fact that digital marketing is not just about organic results, paid advertisement or Google Adwords is equally important.
With the help of Google Adwords, you can run paid campaigns and check the traffic that’s coming to your website through it.
There’s no question to the fact that Google Adwords’ fundamental course or Google digital marketing course has revolutionized the world of paid digital marketing.
Earlier the influencer marketing was also limited to the televisions only. Today, you can see various social media influencers with millions of followers.
Once you start learning about AdWords in digital marketing, you also start to learn about the importance of influencer marketing.
As mentioned above also, the latest form of digital marketing outshines the stereotype TV commercial; therefore, it is essential for you to learn about AdWords for diving into the real world of online marketing.
The modules of this course help the students to build up an understanding of every aspect of digital marketing.
Once the course is completed, you can read the Adwords Exam Study Guide to appear in the exam and get certified.
In just a few steps, you can learn how to create a successful Google Ad, build the relevant ads with Ad extension, how to prepare the best keyword list, Campaign setting, budget insights and much more.
Apart from it, you also learn about Search Ads, Display Ads, Shopping Ads, Ads Measurement and much more.
Who can participate?
Like the other relevant google courses for digital marketing, this course is also open for all and you can get certified whether you’re a graduate or an undergraduate.
How is it beneficial to you?
So, without sharing the direct benefits of this course with you, you should first check the modules that you’ll be learning in this course.
Adwords Exam Study Guide
We know your ultimate objective is to get certification to qualify for a digital marketing job role. Therefore, it is essential for you to read this module. It will help you prepare better for the exam and increase your chances to get certified without spending more time. The study guide will provide all the relevant details in-depth, and will also help understand the course thoroughly
Adwords Refresher Guide
Just like the exam guide that you used to read in your school days, similar to it, this refresher guide is also designed to help you revise your course much quicker. It is just a brief version of the Adwords exam guide; it will help you prepare for the digital marketing course google in a confident manner.
Google Academy for Kids
There are numerous tools available on Google that help you to run your campaigns and to manage your online marketing in a professional manner.This module has it all packed in one package.
Guide to Adwords Success
If you really don’t know about the benefits of Adwords over any other form of marketing, then this is the module that will tell you the real benefits of Google Adwords. This module packs with every single advantage of Adwords and will help you understand its real benefit for your business. Building the Best Keywords List Just like your products and services are important to your business, in a similar manner your Keywords are important to help you rank in Google search results. This Google Adwords module helps you prepare the best keywords list for your business to help you ensure that you get the best and the most relevant traffic to your business. Building Relevant Ads with Ad Extensions
You need to customize your Google Ads in order to get more customers on every advertisement.
This module helps you learn it all. It packs the details about how you customize your Google Ad and how to add an extension to it in order to increase the number of relevant customers to your business.
This module makes Google digital marketing Ad words course a unique choice since it helps you design the perfect ad possible.
Campaign Setting
You design multiple campaigns as soon as you run Google Ads for your business.If you really want to bring relevant traffic to your business then you need to customize your ads based on your audience location. Using this module, you can learn each and every campaign setting for your Ads to ensure better results.
Steps to Budget Smarts
Since you’ll be running paid campaigns for your clients or your own business, you need to learn about the financial aspects of your business as well. This module helps you learn everything about the budget and the financial aspects of your advertisements.
Course #4. Google Display Advertising Course
The advertisements that you usually see in the form of images on websites, applications, software, and videos are part display advertisements.
You also see these advertisements while analyzing Gmail records or playing a game on your smartphone.
Display advertisements are the most popular advertisement mode on Google.
Therefore, it becomes imminent that you learn everything about them before diving into the professional world of digital marketing.
Apart from the free digital marketing course Google certification, this course provides you in-depth learning about several aspects of marketing.
Remarketing, display advertisement settings, setting up remarketing, mobile advertisements, video advertisement are a few key areas that you learn about in this course.
It is also one of the best courses, to begin with as soon as you have completed your Google Analytics course.
Who can participate?
Just some of the other google courses for digital marketing, the display-marketing course are also open for all and you can get certification to improve in your career.
How is it beneficial to you?
There’s no question to the fact that this is one of the most vital digital marketing courses, hence it is important for you to learn this course thoroughly.
Here are some amazing modules that you study in this course:
Exam Study Guide
This is your guide to prepare for the certification exam.
If you’re serious about your display advertisement course then it is essential that you must read this guide in order to clear the exam in the first go.
This exam study guide packs every important aspect that you may need to learn in order to appear in the exam.
Refresher Guide
The refresher guide is a brief version of the ‘Exam Study Guide’.
Whatever you’ve studied in the entire course or in your exam study guide, it packs them all in a less comprehensive manner in order to help you ensure that you appear in the exam confidently.
This module is highly preferred by students and professionals who wish to read every aspect in short without wasting much time.
Display Ads Settings / Display Settings
The free digital marketing courses in Google are easy to learn, however, they need some technical know-how.
Display settings or display ad settings is one such aspect of the course.
When you’re creating display advertisements, you need to edit each and every aspect of it.
To learn the display ads in and out, you need to ensure that you learn all the aspects of display ads using this module.
You need to know the fact that display advertising is the most strategic aspect of Google Ads, and in the coming 2-3 years, it will become the most crucial part of advertising.
Setting Up Remarketing
The advertisements you usually see about a product or service after browsing a website is a part of remarketing. Before you start running you display ads campaigns, you should first learn about remarketing. Moreover, this module will help you learn everything about remarketing. Once you’ve read this course thoroughly, you’ll be able to run your google digital marketing campaigns efficiently.
Course #5. Google Mobile Advertising Course
How many of you believe the fact that smartphones have replaced the need for a PC to a major extent?
Well, there’s no question that smartphones have replaced the PC in nearly every other domain. No matter, it is entertainment, news, multimedia or anything else.
Smartphones have replaced nearly every other digital device out there and have become a one-stop solution to every query.
If you really want to tap the world of google digital marketing in the 21st century, then it is essential that you must learn Mobile marketing.
Mobile marketing will help you target your customers in a professional manner and will also help you ensure that you must get the highest return possible on your investment.
Alongside this, you also need to learn the basics of how to prepare “Mobile-friendly content” for your clients or for your business.
You can also read: best guide for you on how to prepare mobile-friendly content
It will also help you reach your audience based on their personal preferences.
Who can participate?
The mobile marketing course is open to all.
How is it beneficial to you?
To target smartphone users effectively, you need to learn all the aspects of mobile marketing thoroughly.
Here are the popular modules of mobile marketing mentioned below:
Exam Study Guide
The exam study guide is an easy one-stop solution for you to learn everything about mobile marketing comprehensively.
This helps you in learning the course in detail.
The exam guide also helps you to prepare for the exam so that you could get your much-desired certification to grow in your career.
Refresher Guide
Once you’ve thoroughly read the exam study guide and you’re confident to appear for the exam, you can study the refresher guide just to sharpen your skills and knowledge a little.
The refresher guide will help you read the topics on the go without spending much of your time.
You can refresh all your learning using this guide in a few moments only.
Google Mobile Ads
Google mobile ads module packs everything that you need to learn in order to excel in mobile ads.
Smartphones have become a part of our lives unlike anything else.
We spend more time on our smartphones than doing anything else.
Therefore, it becomes essential that you must learn the basics of mobile ads thoroughly.
If you’re an aspiring student, aspiring marketer, or an advertiser, or professional, you must learn this module thoroughly.
Course #6: Google Ads Video Certification Course
Videos are becoming more popular than ever. Whether it’s YouTube or TikTok, we watch more video content today than ever before.
Moreover, most of the video content is being consumed on digital devices only.
Therefore, it becomes essential that you must learn the Google Video Advertising course in order to excel in it.
Whether you’re a student or an entrepreneur, the video marketing course will help you target your customers efficiently.
With this digital marketing course, you learn how to create and place video ads on Google. You also learn how to edit your video ads.
Apart from it, you also learn the importance of YouTube, along these lines, how to target YouTube advertisements with free digital marketing course Google.
Using the strategies listed in this course, you can learn how to tell your stories creatively to all your clients.
Here are the modules that you learn in this course:
Google Video Ad Assessment
Learn the basics of Google video ads and read how the Google Ads function. Assess the Google video ads platform for a better understanding of this course.
Discover the Value of YouTube
When it comes to free digital marketing courses on Google, you need to learn about the free Google tools available online. YouTube is one such course. In this module, you can learn the true value of YouTube in real-life scenarios and how can you utilize them in your business.
Connect With Your Audience on YouTube
YouTube not just gives you the ability to post videos on your channel, but also allows you to connect with your audience easily. With this course, you can learn everything about YouTube and advertisement of your products using video ads.
Explore Creative Essentials For YouTube
Learn how you can take your YouTube channel global and get the best response on your video ads using this tool.
Each and every module is designed in order to ensure that you get the best understanding of the video ads.
Understand YouTube For Action
YouTube for Action is a uniquely positioned tool that will help learn how to combine TrueView for action with smart bidding and powerful intent audiences. Once you read this course, you help turn your prospective clients without spending money on useless stuff.
Course #7: Shopping Ads Certification by Google
Among the many free digital marketing courses in Google, the shopping ads certification is an important course that you must read.
Although it is available for free, this course helps you to validate your proficiency using the shopping ads.
By optimizing the shopping ads, you can reach your audience more effectively and maximize conversions.
Using this tool, you can learn how to run shopping campaigns and how to promote local inventory.
Use local inventory and local catalogue ads to drive both online and in-store traffic to your business.
Whether you’re a graduate or an entrepreneur, it is important that you must learn how Google solutions can help connect retailers and shoppers and boost the business.
You also learn how you can discover and showcase-shopping ads that influence the customers at the start of their purchase journey.
Who can participate?
Any graduate, undergraduate, entrepreneur or any other person who wishes to learn shopping ads can sign up in the course.
How is it beneficial to you?
Assess how shopping ads can help you grow retail business for yourself or your client on Google.
Reach more customers using shopping campaigns.
Drive more in-store traffic to your website and use local products.
Use the modern Google shopping ads way to promote your brand and showcase shopping ads.
Increase the efficiency of your shopping Ads using the automated bidding method.
Increase conversions on your shopping website using the shopping ads and more.
Exam Study Guide
Read the guide to thoroughly prepare for your certification exam in order to ensure that you clear it in the first go.
Reference Guide
Reference guide is an easy to read guide that you can read in order to appear in the certification exam. It is a brief version of the entire course.
Course #8. Google Analytics Course
The Google Analytics course is the most effective Google Digital Marketing course that you will ever read.
This course helps you to learn the basics of Google analytics.
Once you learn Google Analytics, you learn everything about the customers who’re coming to your website.
Using Analytics, you learn how to plan and implement strategies and collect data from your customers.
You also learn how to configure, report, metrics, and dimensions mean complete details about your website.
The Google Analytics course is available to you for both the beginner and advanced levels. You can select it based on your requirements.
How is this course beneficial to you?
If you’re an aspiring digital marketer or an entrepreneur or looking to make a career in digital marketing, you need to learn Google Analytics.
Google Analytics is one tool that gives you every single detail about your customers.
You analyze how your customers respond to your ads and your webpages.
You also learn the impact of landing pages on your customers using this course.
Google Analytics is the basics that you must start with as soon as you complete learning the basics of a website and Google Advertisement.
It also helps you ensure that you run the right SEO techniques on your website and check where the traffic is coming from.
This free digital marketing course on Google Analytics is available to all. You can get certified once you complete the course with certain criteria.
Course #9. Google My Business Course
When you’re serious about taking your business online, it is essential that you must know about Google My Business Tool.
Google My Business center is an efficient tool that helps you to take your local business online and helps reach more customers.
Once you’ve read the basics of digital marketing and are all prepared to launch your business, you need to learn about Google My Business.
With this, you can locate your business on Google and help people find your business on the top search results.
If you really want to ensure that your business comes at the top when the customers search for your services in the local area, you need to have your Google My Business Account properly set up.
This one tool will help you reach potential active customers who are looking for your services in your nearby location.
Apart from that, this tool also gives you the ability to list your product prices, share service details, and upload photos so that customers can view everything for a better understanding of your business.
This also helps in improving the credibility of your business among customers in your area and helps them rate your services for better user experience.
Who can join this course?
This is one of the advanced free Google digital marketing courses that any person who wishes to join can be a part of it.
How is it beneficial to you?
Engage with local customers looking for your services and products
Claim Google My Business Listing for your business
Get your Google My Business Listing Verified
Optimize the content on your Listing
Learn how to use the free business listing tools offered by Google
Ensure that your customers can engage with you
List your services with their prices for a better customer experience
Share photos and videos on your listing for your customers to engage with
You can post your latest articles on your Google Listing to help your customers read your latest feed
You can share your contact details on your listing as to help customers connect with your business
If you have a website, you can list your website on Google My Business Listing as well
Create search ads using this tool and much more
Course #10: Best Tools And Practices by Google
When you’re learning digital marketing, the above-listed courses are the most effective free Google courses for Digital Marketing that you can get certified from.
Each and every single course mentioned above are in high demand these days among various job roles.
All the students, aspiring digital marketers and business professionals are learning these courses to reach more customers and generate more revenues.
Apart from these courses, Google offers some amazing free tools that you must use in order to learn Digital marketing thoroughly.
In addition, you should also learn some of the below listed Google practices that can help you take your business online and ensure higher returns on your investment.
So, here are some amazing Google tools:
Google Keyword Planner & Display
Largely used by digital marketers to customize their ads in a manner that they are visible to more number of relevant customers only. Learn this tool to target your website, Google My Business listing, and your Google Ads in order to get the best return on your investment.
Google Trends
Google Trends is one of the most popular tools used by Marketers and Advertisers to generate content based on trending topics.
Google Webmaster
Whether your website health is good or based on SEO requirements, you can know about it using the Google Webmaster tool. You can also learn about your site configuration, Site Traffic, Site Optimization, and much more.
Google AdSense
Google AdSense is the most effective and convenient tool that helps you to place ads on your blogs and websites. You can host ads on a channel that you wish to appeal to your customers.
Google Search Console
Among many paid Google Digital Marketing courses, Google Search Console is considered as an essential tool that you should never miss to learn. Google search console helps marketers and SEO professionals to understand how Google sees your web pages. This tool can provide you a detailed crawl report and indexing information about your webpages.
G-Suite Marketplace
The G Suite marketplace is a unique offering to find the perfect third-party applications that are integrated with the G Suite. You can explore numerous Google cloud apps to increase your business productivity.
Test My Site
The majority of users are using smartphones to access websites and online services. In order to reach your customers in the most efficient manner, it is essential that your website must load fast on smartphones and other small devices. Google Test My Site helps you get the appropriate site load time of your website.
Google PageSpeed
Just like the “Test My Site” tool, the Google PageSpeed tool also helps you to analyze your website speed on digital devices and optimize it for them in order to get the best user experience possible.
Google Calendar
May seem peculiar to many, but the Google Calendar is one of the best calendars you’ll ever use. Designed for your convenience, these tools enable you to organize all your data in one place. Using this you can keep a track of all your reservations, appointments, events, flights and much more.
Apart from the amazing free google digital marketing courses with Google and Google Tools, here are some best practices that you should follow in order to get relevant and more traffic to your website.
Plan Your Website Beforehand
As soon as you make up your mind to go online, it is essential that you must plan your website comprehensively so that SEO optimizations can be done without any issues.
Once the website is complete, it may become a complex task to implement SEO practices.
Plan Your Digital Marketing
Digital marketing is not all about paid marketing, and it’s also not just about the organic advertisement.
Digital marketing is an amalgamation of both paid and organic means of marketing, and before you make up your mind to try any form of marketing, you must learn about their advantages thoroughly.
Plan Your Social Media Presence
Your social media presence affects your business directly.
Every single rating and review that you get about your business has a direct impact on your business.
Therefore, it is essential that you must plan about the social media platforms that you’re going to focus on as soon as you start implementing digital marketing on your business.
Set Up Analytics
Most business owners and experts don’t customize Analytics timely. On most occasions, it is the last thing that they do. Don’t make such a mistake, and set up your Google Analytics and every other Analytics on time in order to ensure that you get real-time traffic details at the earliest.
Plan PPC
Paid marketing helps you to get instant traffic to your website. However, if not planned efficiently, the PPC can become a headache for you altogether.
Use paid marketing on Google with the help of a professional in order to get the best results possible at a budget price point.
And based on it, analyze what your customers are looking for and provide them with the best services and products possible.
Search Engine Marketing
Search engine marketing is not a onetime process.
You need to put SEO efforts persistently in order to get the best results possible in the least time possible.
As soon as you’ll implement the SEO strategies continuously on your website, you’ll realize that the advantages of SEO are beyond measure.
After reading all the information, definitely, a common question strikes to the mind is from where I can learn the digital marketing course. Don’t worry, we have covered every point this time, keep on reading about the top 5 institutes of digital marketing.