The new report by EMR titled, ‘Global Bilberry Extract Market Report and Forecast 2021-2026’, gives an in-depth analysis of the Global Bilberry Extract Market, assessing the market based on its segments like source, form, sales channel, end use and regions like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analyzing the market based on the SWOT and Porter’s Five Forces models.

Note 1: For a snapshot of the primary and secondary data of the market (2015-2025), along with business strategies and detailed market segmentation, please click on the request sample report. The sample report shall be delivered to you within 24 hours.

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The key highlights of the report include:

Market Overview (2016-2026)

• Forecast CAGR (2021-2026): 13.0%

Increased customer understanding of health is contributing to increased demand for natural products, which is helping the global growth of the bilberry extract industry. In various industries, the great taste of bilberry, along with its many health benefits, is driving its demand. In addition, the bilberry extract industry is also favouring the growing market for functional foods and dietary supplements.

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Rising R&D activities and clinical trials to demonstrate the efficacy of bilberry as a potential ingredient for the battle against chronic and infectious diseases are expected to accelerate market growth over the forecast period. In addition, the main players' rising developments and increasing online sales are expected to aid well for the growth of the industry.

Industry Definition and Major Segments

Bilberry extract refers to the extract obtained from the low-growing shrub species Bilberries (Vaccinium myrtillus L.), a predominantly Eurasian species. Often, bilberries are referred to as European blueberries. These berries, edible and dark blue in color are commonly known for their health benefit. Anthocyanin, a polyphenolic component which is known for its antioxidant properties and also present in other berry fruits, is present in bilberries in significant concentrations in comparison to other berries like strawberry, elderberry, cranberry, and contains small amount of vitamin C, catechin and quercetin.

By source, the market is bifurcated into:

• Organic
• Conventional

Based on form, the industry can be segmented into:

• Liquid
• Powder
• Tablets/Capsules
• Others

The market is divided based on sales channel into:

• Direct Sales
• Indirect Sales

On the basis of end use, the industry can be categorised into:

• Food and Beverages
• Pharmaceuticals
• Cosmetics and Personal Care
• Dietary Supplement
• Others

The regional markets for Bilberry extract include:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

 Market Trends

Bilberry extract is used as a delicacy and a natural flavouring agent in the food and beverage field. Owing to its antioxidant qualities, this extract is also used in cosmetics and personal care products. In addition, apart from its anthocyanin-related antioxidant effects, the various health benefits of bilberry are driving the market for bilberry extract in the pharmaceutical industry. Increasing research activities are expected to help the growth of the segment in terms of genoprotective and anticancer effects, cardioprotective effects and anti-inflammatory properties, among others. The increasing popularity of this extract to encourage night vision and decrease vascular vision is helping to boost the industry growth.

Region-wise, in the forecast period, Europe is expected to provide increased growth opportunities for market expansion as bilberry is native to the European region. In addition, rising health consciousness in developed regions such as North America would further contribute to the growth of the industry.

Key Market Players

The major players in the market are Bio Botanica Inc., NHS Inc., Foodchem International Corporation, NOW Health Group Inc. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

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Note 1: As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.

Note 2: For a snapshot of the primary and secondary data of the market (2015-2025), along with business strategies and detailed market segmentation, please click on request sample report. The sample report shall be delivered to you within 24 hours.

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