Running a successful e-store requires a deeper understanding of several factors such as analyzing consumer behavior, decoding the latest and upcoming marketing trends, technical integration, and more. With the novel online shift this year, consumer behavior and preferences have changed quite drastically. Therefore, e-commerce stores need to stay up-to-date with all the new trends if they want to stay relevant in this highly dynamic marketplace. Fortunately, Magento development company comes equipped with tons of free and paid features to make the customer shopping experience smooth.

In this article, we’ve enlisted a few ways sellers can enhance their Magento store and drive traffic and product sales.

Magento’s tools and extensions

Businesses should familiarize themselves with Magento’s tools and extensions for email marketing, SEO services, catalog management, etc. A lot of which is customizable to suit individual business needs.

Sellers can optimize their keywords, create rich snippets, automate URLs, and much more with SEO extension. Make product searches on the site more efficient by using catalog configuration. It limits the word count of text used in searches, and the number of search results the user will see. Catalog configuration assists customers in getting a quicker response to their search queries.

Magento offers several tools and extensions, many of them for free. Businesses can provide flexibility and control to their marketing efforts in terms of content and functionality through these tools and extensions.

Also Read: Five Reasons Why You Should Invest in Magento Extensions

Create a smooth store-experience

The platform has an in-built caching system to increase page speed. This feature should be activated to cache the page as static content so that it loads faster. Magento also has an in-built third-party cache plug-in, like Varnish and Redis, which enhances the page speed.

Merchants can also increase page speed by using the content delivery networks that load the internal CSS, JavaScript, and Bootstrap files, images, and more.

Create Microinteractions’

Store owners can create micro interactions on Magento to improve the user experience. These are triggered whenever a customer interacts with the site. For instance, the animation that the shoppers see when swiping their screen to view the next or previous product. Microinteractions can be created by using JavaScript.

Also Read: Four Magento Instagram Extensions for Your Ecommerce Store

Microinteractions are used for developing strong call-to-action content. It adds a more personalized touch to the site and makes it more enticing and interactive, ensuring visitors stay on the site longer.

Integrate CRM software

Integrating customer relationship management (CRM) software with the Magento store enables businesses to streamline their communication channels and provide high-quality service to their customers. Magento supports a few CRM tools like- Salesforce, Zoho, and Hubspot, and more. The CRM extensions can be availed from the Magento Marketplace.

Mobile-friendly

A majority of people use their smartphones to execute their day-to-day activities. To target them, it’s crucial to make the Magento website mobile friendly.

There are multiple benefits to having a mobile-friendly website. It improves the search engine ranking, resulting in increased visibility, and driving more traffic to the store. It means the larger the customer base, the higher the conversion rate which will result in increased sales.

Therefore, businesses should avoid missing out on any leads by making their Magento stores mobile-friendly so that they can run smoothly on different devices and screen resolutions.

Conclusion

Magento enables businesses to build engaging, secure, and highly-interactive shopping stores. However, to increase conversions and sales, businesses need to explore a variety of features available to them and optimize their stores for a better shopping experience. It makes the store more friendly, accessible, faster, smoother, and user friendly. Hire a Digital marketing agency for better implementation of the above tips. We, at Oodles marketing, provide our clients with multiple solutions to create an engaging store. Our team of expert digital marketers is committed to providing the merchants with the best services. Share your business needs here.