Wound care is expected to see increased current value growth in 2020 to that seen the previous year. Although the category saw an increase in demand during panic-buying as a result of COVID-19 in the second quarter of the year, sales slowed down shortly after, due to home seclusion and participating in fewer physical outdoor activities, which led to fewer injuries and less need for replacement purchases. However, this effect was counteracted by accidents happening at home and people preferring t...
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Euromonitor International's Wound Care in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
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Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents:
Wound Care in Ecuador
Euromonitor International
November 2020

List OF CONTENTS AND TABLES
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KEY DATA FINDINGS
2020 IMPACT
Increased growth rate from COVID-19, as people avoid hospitals for fear of contracting the virus
Investment in promotions low as companies focus on point of sale to boost sales
Locally produced brands lead sales in 2020 due to lower prices and widespread availability
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RECOVERY AND OPPORTUNITIES
Growth expected to be driven by active people
Sales boosted by easing of import restrictions
Scope to fuel growth with introduction of new innovative products and first aid kits likely to boost category sales over the forecast period
CATEGORY DATA
... continued

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