Content serialization includes taking one subject or topic and converting it into multiple scantier chunks or sections, so you form a series based on one concept.
Let’s take a look at why it works and how it can benefit your brand.
1. Serialized content builds anticipation
Once your existing audience has tasted one installment of your content, they’ll be eagerly anticipating the next episode, the next book, or the next product. In a way, it’s like giving a “Rendez-Vous” to your followers: See you next week for the next episode.

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