The progress of the E-commerce industry is changing year by year, this evolution has made it super easy for online shoppers to get their desired product and service fast, reliable, and user-friendly. To the world of the E-commerce industry, the way of promoting their brands and services have increased their sales prominently to be forecasting a rapid growth of 23.7 % by each year. And this will never end the process by looking after the growth of the E-commerce Industry.
Do you know, the global retail E-commerce is emerging from year to year as its customer grow. And forecasting result shows that 63.5 % of increases in sales growth compared to traditional market.

E-Commerce Magento Platform:
When we say E-commerce development platform, even though we have a lot of CMS available on the web. Magento development is considered as the best and most preferably leading open source and fully integrated E-commerce platforms for online shopping websites and mobile apps.
It comes with a lot of extraordinary integrated and powerful features for the best e-commerce experience. That offers excellent user interface, shopping cart, analytics and reporting, checkout, Payment & shipping, Customer service & accounts and search engine optimization friendly and more.

In this article, we will highlight the key e-commerce trends :
1. Digitalize the mobile E-commerce
In 2017 as predicted the mobile usage and traffic have been increasing day by day. (Based on numerous studies and mobile E-commerce statics.) It significantly shows that internet traffic is more from smartphones and tablets than from the desktop. So it is clear that the majority and incredibly high number of customers come from mobile devices. So If you’re planning or running any E-commerce website or apps you must cater to mobile users.
Considering the UI/UX part that builds a mobile app for their E-commerce store make sure the native look, accessibility, Advanced features, e-commerce driven capabilities and feel. A user-friendly E-commerce website brings more online traffic that leads to target potential customers and business conversion.

2. Start selling on social media:
Over the past few years, social media has become an integral part of people's lives and turned into a marketing strategy. Social media plays an evolutionary role in E-commerce marketing Strategy. Today everyone is online, In the E-commerce industry marketers target potential customers on various platforms in Social media to increase the brands and awareness and this helps marketers to promote their business in a faster way.
Furthermore, consumers’ reactions to your product can be given in various ways like comments, views, suggestions, and explore in many ways and this helps to push your business on top.
Selling on social media is one of the fast-paced Magento E-commerce trends in recent years.
Start your social media campaign in Magento E-commerce website or app, this can assist your business growth and in generating revenues for your businesses.

3. Feature of mobile payments in E-commerce
The E-commerce ecosystem is rapidly emerging in electronic payment technology and online payment processing. In the E-commerce business world., mobile payment and the transaction technology process has become more easy, secure, and instant. People are widely adapted to the secure payment and fast transaction process in mobile devices.
Magento E-commerce development gives the best payment solution for different payment processing through online like (Paypal), debit card, credit card, and other payment solutions.

4. Security
Security plays an important role in E-commerce websites or applications, this defines the loyalty between the consumers and online retailers.
All the transaction and payment processes involved in your e-commerce platform should be authenticated to elevate the customer concerns regarding security.
Magento platform works to break the security breaches and remains updated with all its high secure policies and authentications methods.

Author Bio:
A creative and passionate mobile application enthusiast with over 10+ years of experience in providing IT solutions across various industries. Nitesh Behani is the Co-Founder of Magneto IT Solutions, a full service of Mobile App, Shopware Development, Magento development company in USA, India, and Bahrain. He has experience of delivering more than 100+ projects ranging from Custom eCommerce website development technologies to mobile application technology.