Do you want to be an owner of a website?

The best web designing company Mumbai CREAA DESIGNS is always ready for you with 12 years of experience. We are working as the best web development company in Mumbai with providing a high level of customer satisfaction.

5 Essential Tips to Create Customer-Centric Landing Pages

A business website is like a marketing armoury. It is an all-encompassing advertising solution that offers everything that a business has to offer in one place.

Landing pages are a bit different. They’re not a buffet of all the services that a business offers. Instead, they’re specialty meals meant to cater to a specific cohort of people.

In other words, landing pages have much tighter goals than a website. They’re laser-focused marketing tools with clearly defined objectives.

That’s why it is pertinent for landing pages to be customer-centric. Otherwise, their existence becomes moot.

For instance, let’s consider a clothing company that builds a landing page to market its upcoming summer collection.

Now, said page must contain elements that specifically entice people who’d be interested in buying summer clothes.

After all, imagine if the landing page in question caters to people interested in buying winter jackets and beach shorts.

That’d be catastrophic.

On the flip side, the clothing company’s website can easily do both (strategically) and create inspiring returns.

The point here is that business websites can afford to be a bit generic whereas landing pages cannot.

Nevertheless, it’s one thing to understand that landing pages must be customer-centric (non-generic), and entirely another to achieve the same.

But, don’t worry.

Today, we’re here with five ways in which you can build customer-centric landing pages. They are:-

Use Contextual Images

Landing pages have limited screen estate. They have to communicate what they’re about in just one page (unlike a multi-page website).

Thus, they ought to be purposeful with the visual assets they incorporate.

In other words, the images in a landing page must fit within its context.

Ideally, they should strengthen the message the page’s (customer-centric) copy is trying to bring home.

So, pay due thought to the supporting visuals you use if you want your landing pages to resonate with customers.

Leverage Qualitative Research

Popular conversion optimization wisdom states that good landing pages are research-oriented.

Still, many landing pages turn out to be subpar despite being dependent on data.

So, does this mean that the relationship between customer research and landing page quality isn’t as strong as it is made out to be?

Well, of course not.

The fatal flaw in some underwhelming, “research-oriented” landing pages lies in the quality of the research they rely on.

Therefore, ensure that the research you’re relying on is qualitative enough.

This means that you can’t leverage generic internet data based on people resembling your customers.

You need to contact people who are actually using our products/services and collect insights using qualitative research methods like A/B testing, post-conversion surveys, and phone interviews.

Anything less would merely be an exercise in wasting time.

Use Humour the Right Way

Humour is a great way for you to create pleasant and persuasive landing page copy. However, it can also blow up in your face when done wrong.

Let’s make the point clearer using a hypothetical scenario.

Imagine that you’re building a landing page for a coffee brand targeting Gen-Z customers.

Based on the data you have, you know that GenZeers hold a strong aversion to insensitive and non-inclusive language.

Now, what do you think will happen if you try to make your coffee look cool by making fun of people in the LGBTQ+ spectrum?

Not only will you have done something horrible in itself but you’ll also kill the conversions you were hoping to get.

However, making fun (without going overboard) of a rival may work if you’re trying to market jerseys to fans of a specific football club.

The crux here is that your landing page copy needs to infer language and tonality preferences from customer demographics and allied data.

Thereafter, you can be customer-centric by knowing what your customers find deplorable, and avoiding it at all costs.

Have a Customer-Centric CTA

Design and ad copy are arguably the building blocks of a landing page.

The former consists of all the visual assets that landing pages have whereas the latter encompasses every block of text in there.

What makes CTA buttons special is that nowhere else in a landing page do design and copy come together so well.

That’s why marketing gurus care so much about CTAs and their supporting copy.

That begs the question… What makes a CTA effective or customer-centric?

At the bare minimum, it should tell users precisely what will happen once they click it. The clearer its messaging, the better it is.

Secondly, strong CTAs (and their supporting copy) mimic language that your customers speak in or understand.

This means that you shouldn’t imbibe CTA buttons with buzzwords that make sense to industry experts but are incomprehensible to the customers you’re targeting.

Lastly, don’t forget to try out multiple CTAs and use A/B tests to find out what works best.

Don’t Go With an Overused Template

Everyone in the digital space dislikes landing pages that don’t have any personality.

Such pages come across as aggressively salesy, and display an obvious lack of effort on your part.

They signal customers that you’ve not taken time to understand their pain points and have no interest in solving their problems.

As a result, such landing pages end up being inefficient marketing devices.

On the flip side, customer-centric landing pages treat people to an intuitive UI/UX while exuding tons of personality.

Building them requires the aid of competent design talent but the investment is inarguably worth it in the end.

CONCLUSION

A landing page is a powerful marketing tool that can bring you tons of conversions if you build it right.

However, it can just as easily prove to be a dud when constructed poorly.

So, we hope that reading this blog informs you what customer-centric landing pages are all about.

And while we’re not ones to toot our own horns…

The tips we’ve given here are ones we swear by, and actively use when building high-converting landing pages for our clients.

And just in case you’re looking for some design expertise to take your landing game up a notch…

We’d love to help out.