If you’ve considered adding B2B email marketing services to your marketing mix, there are services to suit each need, even for small business.

Typically, you are dealing with an ‘educated buyer’, that is not to say that your B2C customers are not educated, but the B2B buyer typically understands what the good, service, technology or other item you are marketing does, the solution you are selling and why.

In many cases, the buyers are dealing with high volumes of competitors, the average sale value is much higher, not to mention many B2B buyers are loathed to change suppliers when they have a digital marketing solution that ‘works fine’.

However, when operating as a small business, especially in the B2B space, database management and email marketing is the lifeblood. Especially in times such as that of 2020 in which lead generation in Melbourne was next to near impossible unless it was done online, thanks to Covid-19 restrictions imposed on the general population and businesses alike.