Any organisation's approach for preventing, preparing for, and responding to events that threaten to injure people or property, substantially disrupt operations, or damage reputation. The bottom line is you need a crisis management team. The crisis cost you money, reduce productivity, and easily jeopardises your company's long-term viability if you are not prepared.

Pre-Crisis (preparation and prevention), Crisis Response (managing the crisis), and post-Crisis (recovery and analysis, integrating lessons learned) are the three main stages of good crisis management.

Pre-Crisis:

Active crisis prevention and being fully prepared to respond are the most effective strategies to minimise the harmful effects any given terrible circumstances have on your company. It is the stage in which you select your core crisis team, develop a formal crisis management strategy, train your employees, and begin implementing crisis-related policies in your daily operations.

Specific crisis communications rules and risk assessment, business continuity, and emergency management planning should be included in comprehensive plans. Training is the component of this phase that gets frequently overlooked. Organisations sometimes develop detailed crisis plans but never engage in training the crisis team duties or actual usage of the plan for various reasons.

Unfortunately, this means that your plan's implementation in a real-life emergency will undoubtedly be subpar, and a lack of training could expose what would otherwise be a solid crisis response framework.

Crisis Response:

When an event occurs that activates your crisis management plans' reaction strategy, the ball starts rolling. The crisis team gets activated, and the training/preparation measures are put to the ultimate test: real-world performance. The reputation/communications branch and the operations/business continuity branch are the two branches of crisis response.

While you are informing and assuring the people, squashing rumours, and managing the media, corporate management strategy experts are figuring out how to keep the business running. This includes finding new supply lines, shifting production to non-affected plants, or configuring systems to allow employees to work remotely.

Post-Crisis:

While it may be tempting to travel to the nearby beach and forget about work for a week, it is critical to keep your head in the game post-crisis. We have never seen a crisis without a few loose ends to tie up. There are always additional crisis communications pieces that need to go out to groups.

These include angry customers, business partners, or local regulators (not to mention your staff), assuring them that the cause of the crisis is fixed, learn valuable lessons from it, and specific measures are in place to prevent it from happening again. Analysis of your response and plan is a crucial element of post-crisis work