When social networks such as Facebook, Twitter, Google Plus, or LinkedIn were created, it was not clear that they were also offered as public relations and marketing tools. Social media was deemed unprofitable. However, with the increase in the number of users, the importance of direct customer contact and growing reach has become more apparent. Networks became more sophisticated and increased in number - spending for social media marketing marketing is also expected to increase. Today, very different social platforms are used in both the B2C and B2B sectors to achieve corporate goals. Suitability for any size of the company
Social media marketing is an option for many businesses and organizations. The target group is very likely to use social media in some way, be it with a smartphone or at home on a desktop or laptop PC. However, whoever wants to use social media marketing must first define the objectives of the company and select a strategy.
Types of SMM
Proactive marketing in social networks: Here own and user-generated content is created and distributed to achieve the company's objectives. Active social media marketing not only requires the use of resources and budget, but with a multi-channel approach, it also includes organizing different channels to increase the reach of ...
Passive marketing in social networks: External content is used to achieve the objectives. The activities of users and market facilitators are recorded and evaluated through monitoring.
Benefits of Social Media Marketing
Direct contact with the customer: Social media can be used as a means of customer service.
Building interest groups: Groups, blogs, and forums can be used to create networks of common interests.
Events: Concerts and events are a popular means of reaching customers, especially in the restaurant industry.
Sales and distribution: Here you can make sales of reduced products and other sales concepts.
Reputation, image, and authority: Experience can be gained by providing solid information.
Viral Marketing: Certain content encourages users to share.
5 Bases of Marketing in Social Networks
This is why Juan Merodio teaches us 5 bases of Social Media Marketing that you must keep in mind forever.
Integration: Do not treat Social Networks as something isolated and different separated from the rest of your marketing actions, but it must be something else in the global
Amplification: Use your activities in Social Media in all those seats anywhere you can. Actions 2.0 should not be limited to any particular format, but on the contrary, they should be open to everything you use to promote your brand, in such a way that you can amplify the “Noise 2.0” of your company as much as possible.
If you regularly carry out email marketing actions or send a fortnightly electronic newsletter, you can integrate into it a counter/enhancer of for example Twitter, so that readers
Reuse: Why not take advantage of what has already been done and use “content recycling” to benefit our brand and adapt that content to other formats?
that you hang on Slideshare and people can have it to read to them whenever they want.
If you realize the content is the same (or practically the same) but we take advantage of it to spread it more widely in different formats and make it easier
Be clear that the fault is never the client, that he is not doing it wrong, but probably your way of communicating with them does not work as well as it should, therefore if this happens to you change your strategy.